Vice President, US Card Acquisitions

Job Summary

The Vice President, US Card Acquisitions is a key member of the Global Cards leadership team. The Global Cards team drives material profit to Marriott International in 2025 and beyond through acquiring and engaging Marriott Bonvoy Cardmembers. The incumbent will work with their direct reports, internal colleagues, and bank partners to build/enhance the strategy, blueprint, and roadmap to acquire new cardmembers in the US. The incumbent will drive marketing, targeting, and capability strategies to acquire new, high spending and profitable cardmembers to Marriott. Additionally, the incumbent will identify, size, and prioritize new strategies, capabilities, and vendors to help transform growth through attracting new applicants, converting those applicants, and creating solutions to approve current applicants who are declined.

Candidate Profile

• Education and Experience Required:
  • 4-year degree from an accredited university in Business Administration, Marketing, Finance or related major
  • 12+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
  • Experience working in financial services, banking, or credit card issuer
  • Track record of creating and syndicating strategies in a global company
• Education and Experience Preferred:
  • Demonstrated track record of building and delivering full funnel acquisition programs, including targeting, creative, offers, conversion, approval, and early engagement
  • Expertise in the design and development of processes to improve operational efficiency and effectiveness

CORE WORK ACTIVITIES

Strategic Planning

• Lead opportunity sizing to help organization create appropriate stretch goals, roadmap, and future state
• Create the strategic transformation plan for new card acquisitions
• Ensure linkages with entire organization in order to successfully implement plan
• Re-define investment optimization process to ensure capability to fund offers that differentiate Marriott cobrand cards versus the competition

Partner Management

• Set acquisition agenda for both bank partners, including strategic priorities, key initiatives, and business reviews
• Manage and close all partner issues, including contractual, customer, and regulatory
• Define acquisition component of the US bank negotiation strategy, a key input for overall dual issuer negotiation process

Marketing

• Create and execute all US acquisition initiatives/programs, working with internal and external stakeholders on program design, development, and execution
• Develop and execute specific programs that ensure new cardmembers are active with the card in order to drive revenue and MI fees
• Drive seamless integration with Marriott Bonvoy to ensure members understand how acquiring a card enables best experience with the Marriott Bonvoy program

New Channel Creation

• Work with bank and internal stakeholders to create vision and roadmap for on-property card acquisition, a key goal for Marriott which would make our company first in the industry to scale the channel
• Fully deploy Marriott paid media channel, an innovation where Marriott instead of banks are acquiring in paid search and media

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels, and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.