Vice-President, US Brand Marketing & Communications

About the role

The Vice-President, US Brand Marketing & Communications is accountable for setting the strategic direction and roadmap for brand marketing and communications across the US business, ensuring alignment with enterprise priorities, business growth objectives, and client experience goals.

Responsibilities

• Develop and lead the US brand strategy, ensuring alignment with enterprise brand direction and US business priorities.
• Define and evolve brand positioning, messaging, and value proposition to support awareness, consideration, and trust among target audiences.
• Ensure consistency and quality of brand application across campaigns, channels, client touchpoints, and communications.
• Identify opportunities to strengthen CIBC’s reputation and presence in the US market through differentiated brand and storytelling strategies.
• Lead the development and execution of integrated marketing programs that support business growth, client acquisition, engagement, and retention.
• Partner with business leaders and functional teams to translate business priorities into effective marketing strategies and campaigns.
• Monitor marketing effectiveness and optimize plans based on performance, insights, and evolving business needs.
• Lead strategic communications planning for the US business, including internal and external communications initiatives.
• Provide communications counsel to senior executives and support executive messaging, speaking opportunities, and leadership visibility.
• Ensure communications are aligned with enterprise priorities, business objectives, and reputational considerations.
• Oversee change communications, employee communications, and key business announcements for the US region.
• Build strong partnerships with internal leaders, enterprise functions, and external partners to advance brand and communications priorities.
• Support the protection and enhancement of corporate reputation through proactive messaging and coordinated communications planning.
• Partner with relevant teams on issues management, media relations, and sensitive communications as required.
• Ensure alignment between marketing, communications, and broader stakeholder engagement strategies.
• Lead, develop, and inspire a high-performing team across brand marketing and communications.
• Create an inclusive, collaborative environment that supports innovation, accountability, and talent development.
• Build organizational capability and ensure the team is positioned to meet evolving business and stakeholder needs.

Requirements

• University degree in Marketing, Communications, Business, Journalism, Public Relations, or a related field; advanced degree considered an asset.
• Extensive senior leadership experience in brand strategy, marketing, communications, or corporate affairs, preferably within a complex, matrixed organization.
• Strong knowledge of integrated marketing, brand management, executive communications, and stakeholder engagement.
• Demonstrated experience developing and executing strategic communications and marketing programs that drive measurable business outcomes.
• Strong business acumen and ability to align brand and communications strategies with enterprise and line-of-business priorities.
• Excellent communication and presentation skills, with the ability to translate complex ideas into clear, compelling messaging.
• Strong relationship management and influencing skills, with the ability to work effectively across senior leadership teams and cross-functional partners.
• Experience managing agency relationships, budgets, governance processes, and performance measurement.
• Strong leadership capability, including experience building and developing high-performing teams.
• Financial services experience is preferred, with knowledge of regulated environments and reputational risk considerations considered an asset.

Qualifications

• Legal eligibility to work at the specified locations.
• Valid work or study permit, if applicable.

Skills

• Brand Strategy
• Marketing
• Marketing Strategies