Vice President, Strategy
Ladders · New York, NY · 2 wk ago
On-siteBusiness Development$210k–$240k/yrFull-time
Location: New York, NY – US based candidates only, no visa sponsorship available.
About the role
This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.
Responsibilities
- Develop and present strategic recommendations based on data insights
- Act as a trusted advisor for senior clients, facilitating strategic discussions
- Collaborate with creative and media teams for seamless strategy execution
- Ensure alignment of goals across various disciplines within the agency
- Balance immediate performance demands with long-term brand building
- Navigate diverse client types and business models with confidence
- Synthesize complex information into clear, actionable strategies
Qualifications
- 5-7 years of strategic experience, preferably in an advertising or marketing agency
- Proven success in managing high-stakes client relationships
- Strong knowledge of performance media platforms and data-driven strategies
- Dual expertise in performance marketing and brand strategy
- Ability to articulate and defend strategic recommendations to clients
- Experience collaborating with media, creative, and account teams
- Capable of synthesizing complex information into actionable insights
Benefits
- Collaborative work environment with leading brands
- Opportunity for high-level strategic engagement
- Potential exposure to a diverse portfolio of premium accounts
- Chance to work closely with multiple teams within the agency
- In-office culture fostering teamwork and innovation
Pay
$210,000 – $240,000 annually