Vice President, Sales & Partnerships

About the Team

The Mississippi Mud Monsters are a professional baseball team in the Frontier League, playing at Trustmark Park in Pearl, Mississippi. Our business goes well beyond baseball. Trustmark Park is a year-round sports and entertainment venue, anchored by Mud Monsters baseball and The Southern Lights holiday festival, along with special events, hospitality experiences, and community programming throughout the year. We believe memorable experiences and strong relationships drive revenue.

About the Role

The Vice President, Sales & Partnerships will lead the Mud Monsters' sales organization and own the strategy, execution, and performance of our ticket sales and corporate partnership revenue. This role reports directly to the General Manager and serves as a key member of the organization's leadership team. You will lead and develop a team, build strategy, manage pipelines, forecast revenue, and hold people accountable—while also personally selling, building relationships, and closing meaningful business.

Responsibilities

• Lead the Sales Organization
  • Establish individual and department revenue goals in partnership with the General Manager.
  • Build and execute annual, seasonal, monthly, and weekly sales plans.
  • Create a consistent culture of prospecting, follow-up, relationship building, and closing.
  • Lead regular sales meetings, pipeline reviews, and individual coaching.
  • Hold the sales team accountable for activity, pipeline development, and results.
  • Recruit, train, and develop sales employees as the organization grows.
• Drive Ticket Revenue
  • Lead the strategy and performance of ticket sales across products including group outings, season tickets, ticket plans, premium seating and hospitality, suites, special ticket offers, and Southern Lights group and premium business.
  • Monitor sales pace, identify underperforming products or dates, and build plans to improve results.
  • Develop strategies around new business, renewals, retention, referrals, and account growth.
  • Work closely with ticket operations to ensure inventory, products, reporting, and systems support the sales strategy.
• Grow Corporate Partnerships
  • Prospect and develop new corporate relationships.
  • Build customized partnership packages.
  • Sell signage, promotions, hospitality, digital assets, and other sponsorship inventory.
  • Develop integrated year-round partnerships.
  • Grow existing accounts through renewals and upsells.
  • Identify new sponsorable assets and revenue opportunities.
  • Ensure partnership commitments are properly communicated and deliverable.
  • Maintain strong relationships with key business and community partners.
• Own the Forecast
  • Clearly communicate where the department stands against budget, how each revenue category is pacing, and what is currently in the pipeline.
  • Provide accurate forecasts to the General Manager and organizational leadership.
  • Use data to identify opportunities and problems early.
• Sell
  • Maintain a personal revenue goal and directly generate meaningful business, including major corporate partnerships, large group outings, premium hospitality, season-long relationships, and Southern Lights business.
  • Build and close strategic community relationships and other significant revenue opportunities.
• Develop the Team
  • Set clear individual expectations and manage pipelines, activity, and accountability.
  • Coach employees through challenges and opportunities.
  • Recruit, onboard, and train new sales staff.
  • Identify areas for growth and development.
  • Build a culture that values relationships, effort, accountability, and results.
• Work Across the Organization
  • Collaborate with marketing, ticketing, food and beverage, operations, game presentation, and other departments to develop products, execute partnerships, and identify new revenue opportunities.

Requirements

• Demonstrated success in ticket sales, corporate partnerships, sports sales, entertainment sales, or another revenue-producing field.
• Experience leading, coaching, or developing salespeople.
• Proven ability to personally generate and close new business.
• Strong understanding of pipeline management and sales forecasting.
• Ability to build relationships with business owners, executives, community leaders, and organizational decision-makers.
• Strong presentation, communication, and negotiation skills.
• Comfort creating sales strategy and executing the work required.
• Organized and disciplined with CRM usage, follow-up, and reporting.
• Ability to analyze sales data and turn that information into action.
• Ability to manage multiple priorities in a fast-moving environment.
• Comfortable working in an entrepreneurial organization where responsibilities may extend beyond a traditional job description.
• Sports or live entertainment experience preferred, but not required for an exceptional sales leader.
• Ability to work nights, weekends, holidays, and events as required.

What Success Looks Like

• The department hits its revenue number.
• The pipeline is healthy and accurate.
• Salespeople know what is expected of them and continue improving.
• New relationships are constantly being created.
• Existing accounts grow and renew.
• Ticket products have a clear strategy behind them.
• Corporate partners see value in working with the Mud Monsters.
• The Southern Lights has a strong sales effort supporting it.
• Leadership knows where revenue stands without chasing down answers.
• When the organization is behind, you recognize it early and have a plan to change it.

Benefits

• Competitive base salary
• Commission and performance-based earning opportunities
• Health insurance
• 401(k) with company match
• Unlimited PTO with manager approval
• Mud Monsters apparel and team benefits
• Opportunity to build and lead the sales operation of a growing sports and entertainment organization