Vice President, Sales & Marketing

About the Role

The Vice President of Sales & Marketing will be accountable for driving revenue growth and leading Bizmatics' commercial strategy, with primary responsibility for sales performance, revenue generation, pipeline development, forecasting, and sales-team leadership. This role owns the full commercial engine: sales operations, marketing, and business development, with a mandate to accelerate performance through people-first leadership, AI-powered tools, and a compelling new product story. The role reports directly to the Executive Vice President of Bizmatics, Inc. and collaborates across the executive leadership team to define and execute go-to-market strategy for accelerated, sustainable growth.

Responsibilities

• Sales Leadership & Revenue Growth
  • Own P&L accountability for sales; drive monthly, quarterly, and annual bookings sales targets with rigorous forecast discipline
  • Lead and actively develop a senior, quota-carrying sales team to consistently exceed targets in a high-volume, high-growth environment
  • Build and execute an aggressive go-to-market strategy aligned with Bizmatics' growth objectives and new product launch roadmap
  • Expand market reach into new ambulatory care segments — independent physician groups, multi-specialty practices, and ambulatory surgery centers
• AI-Enabled Commercial Operations
  • Embed AI tools across the sales and marketing stack to improve pipeline quality, market targeting, and revenue forecasting
  • Champion data-driven decision-making: pipeline reviews, win/loss analysis, and performance conversations grounded in real-time insight, not intuition alone
  • Evaluate and deploy emerging sales intelligence platforms to maintain competitive advantage in the ambulatory EHR market
• Marketing & Brand Leadership
  • Direct integrated, multi-channel marketing campaigns tailored to ambulatory healthcare buyers and practice decision-makers
  • Lead go-to-market positioning, messaging architecture, and launch execution for Bizmatics' new product line
  • Build Bizmatics' brand authority in ambulatory care through thought leadership, industry conference presence, and content strategy
• New Product Development Partnership
  • Serve as the commercial voice in product development — ensuring market intelligence and customer feedback directly inform the EHR product roadmap
  • Lead beta customer programs and early adopter engagement to generate proof points and reference-able clients ahead of full market release
• Team Development & Coaching Culture
  • Recruit, develop, and retain high-performing sales talent through structured 1:1 coaching, performance management, and clear accountability for sales quota attainment and revenue growth
  • Build a culture of accountability, transparency, and continuous improvement where performance conversations are a consistent leadership standard — not an annual event

Requirements

• 12+ years of progressive software sales leadership experience, with significant experience in healthcare technology; Executive Leadership in a sales role is required
• 7+ years of direct experience selling ambulatory EHR, practice management, or adjacent healthcare software
• 7+ years building, growing, and actively coaching senior, quota-carrying sales teams
• Demonstrated experience leading complex B2B technology sales in a SaaS, software, healthcare technology, or IT environment
• Proven ability to develop sales strategy, establish forecasting discipline, improve pipeline performance, and drive sustainable revenue growth
• Strong executive presence with the ability to influence C-suite executives, business leaders, and other senior decision-makers
• Bachelor's degree required; MBA or Master's degree preferred

Preferred Qualifications

• Experience selling to independent practices, multi-specialty groups, FQHCs, or ambulatory surgery centers
• Experience leading a team through a product or platform launch
• Familiarity with HL7, FHIR, and value-based care implications for EHR purchasing

Pay

Salary Range: $130-150k. Role is commission eligible.

Benefits

• Comprehensive Medical, Dental, and Vision coverage
• 3 weeks vacation + 5 personal days
• Employee stock ownership and RRSP matching programs
• 401(k) and long-term financial planning options
• Professional development and executive leadership opportunities
• Lifestyle rewards and additional perks