Vice President, Sales

Primary Responsibilities

• Develop and execute a comprehensive sales strategy aligned to brand objectives and commercialization plans.
• Translate market access dynamics, payer coverage, and customer segmentation into actionable field strategy.
• Ensure effective deployment of sales force structure, targeting, and call plans.
• Drive disciplined execution against launch plans, growth initiatives, and evolving business priorities.
• Continuously assess market conditions, competitive activity, and field insights to refine strategy.

Leadership & Team Development

• Lead, coach, and develop Regional Sales Directors, fostering a culture of accountability, agility, and performance.
• Build and scale a high-performing sales organization, including hiring, onboarding, and capability development.
• Set clear expectations and performance standards and actively manage to outcomes.
• Support Directors in developing Key Account Managers to effectively engage healthcare providers and key accounts.
• Lead by example with a willingness to be hands-on and close to the field when needed.

Cross-Functional Collaboration

• Partner closely with Commercial Operations on forecasting, incentive compensation, targeting, and CRM optimization.
• Collaborate with Market Access to align field execution with payer strategy, reimbursement realities, and access pull-through.
• Work with Marketing to ensure alignment on brand messaging, promotional strategy, and field materials.
• Provide field insights to inform strategy, messaging, and ongoing optimization across functions.

Performance Management & Field Effectiveness

• Establish and monitor KPIs to drive sales force effectiveness and accountability.
• Oversee sales forecasting, territory alignment, and resource deployment.
• Leverage data and field insights to identify gaps, optimize performance, and drive continuous improvement.
• Implement and reinforce sales processes that enable consistency while allowing for adaptability in the field.

Customer & Market Engagement

• Build and maintain relationships with key healthcare providers, health systems, and strategic accounts.
• Ensure the sales organization effectively engages customers in a compliant, patient-focused manner.
• Identify opportunities to expand reach within key accounts and across priority geographies.
• Serve as a senior commercial leader in the field, representing the company with credibility and impact.