Vice President, Sales

About APPLIED Adhesives: We have you covered. Nobody knows more about adhesives than APPLIED Adhesives. We are passionate about solving complex challenges with innovative adhesive products and offerings. APPLIED is the industry leader in helping manage costs, reduce waste, and make entire operations run more efficiently. From adhesives, equipment, parts, and service, we have you covered. With world-class adhesive products, equipment, and parts along with visionary leadership, unparalleled expertise, and an agile, responsive service team, we’re not happy simply staying put. Every day, we leverage our technical expertise and passion for problem solving for the benefit of our customers and the future of our company. We have countless victories that we could celebrate, but we’re more interested in looking forward than back. We’ve collected the talent and skills to continue innovating new product solutions and applications in emerging industries. We have the fortitude to not only accept challenges, but to seek them out. And we have the confidence and determination to become the most sought-after adhesive solutions partner.

About the role

We are seeking a highly motivated Vice President of Sales. The VP, Sales leads the strategy, execution, and performance management for the Inside Sales and Outside Sales teams. This role is responsible for driving revenue growth, customer acquisition, customer retention, pipeline discipline, and field execution while aligning sales activity to company objectives. This position does not include responsibility for Key Accounts Programs. The leader in this role is expected to model and reinforce Applied’s core values in how the team sells, serves customers, manages opportunities, and holds itself accountable. This is a remote role; you must be located within the United States to be considered. This role requires up to 75% travel.

Responsibilities

• Develop and execute a comprehensive sales strategy for Inside Sales and Outside Sales to achieve revenue targets, volume recovery, customer growth, and business objectives.
• Lead, mentor, and develop the Inside Sales and Outside Sales teams, setting clear expectations for performance, accountability, collaboration, and continuous improvement.
• Identify and pursue new business opportunities, expand the customer base, and increase sales within assigned Inside Sales and Outside Sales coverage areas.
• Set sales goals, track performance, inspect pipeline activity, and adjust strategies to ensure consistent achievement of targets across Inside Sales and Outside Sales.
• Analyze market trends, customer needs, and competitor activities to refine sales strategies.
• Work closely with marketing, operations, product, and executive teams to ensure Inside Sales and Outside Sales priorities are aligned with company goals and customer expectations.
• Foster strong customer and prospect relationships through disciplined field engagement, responsive Inside Sales support, and a customer-focused approach to problem solving.
• Provide regular sales reports to senior management, including forecasts, performance metrics, and key insights.
• Model and reinforce Applied’s core values by building a team-oriented culture, getting things done with urgency, holding the team accountable to commitments, staying customer-focused, and promoting a growth mindset.
• Ensure role clarity and disciplined execution between Inside Sales and Outside Sales, excluding ownership of Key Accounts Programs.
• Support and adhere to all safety procedures and complete all required safety training.
• Identify and support improvement opportunities for processes to support company objectives and customer expectations.
• Must be willing to travel as needed, up to 75%.
• Perform other duties as assigned.

Qualifications

You Are Ideal For This Role If You:

• Value teamwork and recognize that the best results come from supporting and learning from one another.
• Focus on solutions, prioritize effectively, and go the extra mile when needed to achieve goals.
• Take ownership of your work and follow through on commitments you make (Accountable).
• Are motivated by achieving results and creating exceptional experiences for customers.

Requirements

• Bachelor’s degree in marketing, business, or a related field required; MBA preferred.
• Legally authorized to work in the United States.
• Proven experience in sales leadership, preferably across Inside Sales and Outside Sales teams, with a strong track record of driving sales growth and managing high-performing teams.
• Strong leadership and people management skills with experience motivating, developing, and holding sales teams accountable to clear goals and core value expectations.
• Ability to develop and execute Inside Sales and Outside Sales strategies that align with company goals, market dynamics, customer needs, and the company’s core values.
• Excellent verbal and written communication skills, with a proven ability to negotiate and build relationships.
• Strong analytical skills to assess sales performance and market trends.
• Demonstrated ability to create a team-oriented, accountable, customer-focused sales culture with urgency, follow-through, and a growth mindset.

Physical Requirements

• Must be able to remain in a stationary position.
• Constantly operates a computer and other office productivity machinery.
• Able to communicate information and ideas so others will understand.

Benefits

• Medical, Dental and Vision Benefits
• 401k Match
• Flexible and Team-Oriented work environment
• Generous PTO policy
• Tuition Reimbursement
• Employee Assistance Program
• Career and talent development opportunities as well as opportunities for personal growth

Core Values

• Team-Oriented: We win together! We treat our teammates with respect.
• Get Things Done: We focus on results, not excuses. We consistently go above and beyond.
• Accountable: When we make a commitment, we keep it. Trust is earned.
• Curious: Curiosity is the spark for a solution. We are growth-minded and eager to learn.
• Driven to Win: A highly satisfied customer is our ultimate win. Profitable growth = winning.