Vice President, Product

Key Responsibilities

• Product Strategy & Vision
• Own the product vision: Define and evangelize a multi-year product strategy across Bridge’s data, media, and activation businesses — one that is differentiated, commercially grounded, and built to scale.
• Lead activation strategy: Own Bridge's audience creation, media activation and attribution roadmap — from data delivery and omni-channel campaign deployments through reporting and attribution — ensuring our activation business keeps pace alongside customer expectations, partner integrations, channel expansion, and evolving buyer workflows.
• Anticipate market shifts: Stay ahead of structural changes in the programmatic ecosystem — identity deprecation, data clean rooms, AI-driven targeting — and translate those signals into proactive product decisions.
• Build the narrative: Establish internal buy-in and alignment for the product vision across leadership, and represent Bridge’s product perspective externally through thought leadership, industry events, and published POVs.
• Partner with the Curation Product Manager: Collaborate closely with the Curation Product leader to ensure curation initiatives stay aligned with Bridge's broader product strategy, sharing market intelligence and cross-functional context while respecting their ownership of the curation roadmap.
• Execution & Go-to-Market
• Drive the roadmap: Develop and manage the full product development lifecycle — from discovery through launch and long-term evolution — aligned with company objectives and cross-functional priorities.
• Scale activation infrastructure: Drive product decisions on audience onboarding, segment creation, and cross-channel delivery (social, CTV, programmatic, email) to ensure activation products remain competitive and drive growth.
• Enable commercial outcomes: Partner closely with Sales and Marketing to ensure products are built for how the market buys, with clear packaging, positioning, and go-to-market readiness built in from the start.
• Expand the portfolio: Identify and pursue opportunities to extend Bridge’s product footprint beyond current offerings — through organic development, partnerships, or adjacencies informed by customer and market intelligence.
• Measure what matters: Define success metrics for every product surface and hold the team accountable to outcomes: revenue growth, adoption, retention, margin, and market differentiation.
• Team & Culture
• Build a world-class team: Recruit, develop, mentor, and hold accountable a team of product managers — creating a culture of clarity, ownership, and high performance.
• Lead cross-functionally: Collaborate across Technology, Data, Marketing, and Sales to deliver cohesive product experiences and ensure the broader organization executes against a shared vision.
• Champion continuous improvement: Foster an environment where feedback loops are tight, decisions are data-informed, and the team is always raising its own bar.

Desired Skills, Education, and Experience

• 12+ years of product management experience, with at least 5 years in a senior leadership role overseeing product organizations
• Deep expertise in AdTech, data products, or digital media — with specific, hands-on experience in audience creation or programmatic media activation.
• Direct experience with identity solutions, data clean rooms, or privacy-preserving data collaboration technologies
• Proven track record building and scaling B2B SaaS or platform products in the data or media ecosystem, from concept through commercial success
• Demonstrated ability to develop and execute product strategy that drives measurable revenue growth and market differentiation — not just operating existing systems
• Direct experience with audience activation, data onboarding, or segment delivery across programmatic, social, and CTV channels
• Exceptional communicator — equally fluent with engineers, executives, and commercial audiences, and capable of making complex technical and market concepts land simply
• Strong analytical mindset with the ability to use data to inform prioritization, justify investment, and measure outcomes
• Skilled cross-functional leader who can align stakeholders without direct authority and build momentum across organizations
• Familiarity with programmatic infrastructure, identity graphs, audience data platforms, and the evolving signal landscape in a post-cookie environment
• Active industry presence: conference speaking, published POVs, or recognized thought leadership in adtech, data, or programmatic media strongly preferred

Pay

Base salary range: $200,000 - $290,000, depending on qualifications.

Schedule

This is primarily a remote/work-from-home role, with occasional, in-person attendance and travel.

Benefits

• Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
• Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• Savings & Retirement — 401(k) with company match to help you build long-term financial security.
• Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
• Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

Company Information

Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.

We make it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.

Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.

Benefits at Bridge

We invest in our team members with a comprehensive benefits package designed to support your health, finances, and life outside of work.

Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.

Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.

Savings & Retirement — 401(k) with company match to help you build long-term financial security.

Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.

Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.