Vice President, Personal Lines - West

Acrisure is a global fintech leader empowering millions of ambitious businesses and individuals with tailored solutions across insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services, and more. With revenue growth from $38 million to nearly $5 billion in twelve years, Acrisure employs over 19,000 colleagues in more than 20 countries, fostering an entrepreneurial culture built on leadership, accountability, and collaboration.

About the role

The Vice President, Growth – Personal Lines reports to the SVP, Growth – Personal Lines and is accountable for driving above-market organic growth across their geography. This leader translates enterprise Personal Lines strategy into disciplined local execution, directly leading Client Advisors and sales professionals with a focus on accountability, consistency, and performance. The role ensures a high-performing sales culture across standard Personal Lines, mass affluent, and high-net-worth clients while driving new business production, client retention, and household expansion.

Responsibilities

• Directly lead and manage a team of 20–30 Client Advisors and sales professionals, establishing clear expectations, accountability, and performance standards.
• Drive a high-performance sales culture through ongoing coaching, performance management, and consistent leadership engagement.
• Serve as the primary leader for sales talent within the region, ensuring alignment to Acrisure’s growth strategy and operating model.
• Own and drive Personal Lines sales production across the region, with accountability for achieving above-market growth.
• Monitor and manage pipeline health, conversion rates, and overall production performance.
• Implement disciplined sales management routines and take corrective action to address performance gaps.
• Design and build a scalable inside sales function to support efficient client acquisition and growth.
• Establish structured processes for lead generation, qualification, and conversion.
• Drive consistency in roles, workflows, and performance metrics to improve scalability and efficiency.
• Translate enterprise growth priorities into actionable regional strategies across standard Personal Lines, HNW, and mass affluent segments.
• Develop targeted approaches to acquire and grow standard Personal Lines clients while identifying opportunities for household expansion.
• Build and expand Centers of Influence (COIs) to drive referral-based growth and enhance market presence.
• Evaluate and implement technology solutions that improve the ability to quote, bind, and manage Personal Lines business.
• Drive consistency in tech stack and usage across legacy agencies to improve efficiency, reporting, and scalability.
• Partner with IT and operations to ensure adoption of tools and alignment to enterprise technology strategy.
• Partner with operations and placement teams to ensure strong execution, service quality, and market access.
• Improve retention, client experience, and operational efficiency through alignment of sales and service models.
• Own sales planning, forecasting, and performance tracking across the region.
• Use data-driven insights to inform strategy, resource allocation, and course correction.
• Establish and monitor key growth metrics including new business production, pipeline health and conversion, retention, and client expansion.
• Partner with marketing and digital teams to leverage digital tools, automation, and data to enhance acquisition and retention.
• Support the integration of digital-first capabilities to scale growth and improve client engagement.
• Represent Acrisure across key markets, building relationships with high-value clients, carrier partners, Centers of Influence, and industry networks.
• Strengthen Acrisure’s brand and competitive position within Personal Lines.
• Support M&A diligence and integration, ensuring alignment of Personal Lines sales strategies, client segmentation, and go-to-market execution.
• Drive adoption of Acrisure’s growth model across newly acquired agencies.

Requirements

• Bachelor’s degree in Business Administration, Finance, Risk Management, or related field.
• 15+ years of experience in insurance or financial services, with strong depth in Personal Lines and/or Private Client/HNW segments.
• 5+ years of experience in sales leadership with direct accountability for revenue growth and team performance.
• Proven ability to lead large, distributed sales teams (20+ direct reports preferred).
• Experience building or scaling inside sales or alternative distribution models preferred.
• Strong understanding of Personal Lines operating models, carrier relationships, and client lifecycle management.
• Demonstrated ability to drive consistency across legacy and acquired agency environments.
• Executive presence with strong stakeholder management and cross-functional leadership skills.
• Travel is required.
• Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Pay

The base compensation range for this position is $259,930 - $351,670. Placement within the range will be based on skills, experience, qualifications, location, and internal equity.

Benefits

• Physical Wellness: Comprehensive medical, dental, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure has pledged more than $22 million through partnerships with Corewell Health Helen DeVos Children’s Hospital, UPMC Children’s Hospital, and Blythedale Children’s Hospital to make a lasting impact on the communities it serves.