Vice President, Personal Lines - West

Summary

The Vice President, Growth – Personal Lines reports to the SVP, Growth – Personal Lines and is accountable for driving above-market organic growth across their geography. This leader plays a critical role in translating enterprise Personal Lines strategy into disciplined local execution, directly leading Client Advisors and sales professionals with a strong focus on accountability, consistency, and performance. This role ensures a high-performing sales culture across segments, including standard Personal Lines, mass affluent, and high-net-worth clients while driving new business production, client retention, and household expansion. As a direct extension of the SVP, this leader is a standard-bearer for Acrisure's growth culture, reinforcing sales discipline, pipeline rigor, and client-centric behaviors that drive sustained revenue growth.

Responsibilities

• Directly lead and manage a team of 20–30 Client Advisors and sales professionals, establishing clear expectations, accountability, and performance standards
• Drive a high-performance sales culture through ongoing coaching, performance management, and consistent leadership engagement
• Serve as the primary leader for sales talent within the region, ensuring alignment to Acrisure's growth strategy and operating model
• Own and drive Personal Lines sales production across the region, with accountability for achieving above-market growth
• Monitor and manage pipeline health, conversion rates, and overall production performance
• Implement disciplined sales management routines and take corrective action to address performance gaps
• Design and build a scalable inside sales function to support efficient client acquisition and growth
• Establish structured processes for lead generation, qualification, and conversion
• Drive consistency in roles, workflows, and performance metrics to improve scalability and efficiency
• Translate enterprise growth priorities into actionable regional strategies across standard Personal Lines, HNW, and mass affluent segments
• Develop targeted approaches to acquire and grow standard Personal Lines clients while identifying opportunities for household expansion
• Build and expand Centers of Influence (COIs) to drive referral-based growth and enhance market presence
• Evaluate and implement technology solutions that improve the ability to quote, bind, and manage Personal Lines business
• Drive consistency in tech stack and usage across legacy agencies to improve efficiency, reporting, and scalability
• Partner with IT and operations to ensure adoption of tools and alignment to enterprise technology strategy
• Partner with operations and placement teams to ensure strong execution, service quality, and market access
• Improve retention, client experience, and operational efficiency through alignment of sales and service models
• Own sales planning, forecasting, and performance tracking across the region
• Use data-driven insights to inform strategy, resource allocation, and course correction
• Establish and monitor key growth metrics including: new business production, pipeline health and conversion, retention and client expansion
• Partner with marketing and digital teams to leverage digital tools, automation, and data to enhance acquisition and retention
• Support the integration of digital-first capabilities to scale growth and improve client engagement
• Represent Acrisure across key markets, building relationships with: high-value clients, carrier partners, Centers of Influence, industry networks
• Strengthen Acrisure's brand and competitive position within Personal Lines
• Support M&A diligence and integration, ensuring alignment of Personal Lines sales strategies, client segmentation, and go-to-market execution
• Drive adoption of Acrisure's growth model across newly acquired agencies

Qualifications

• Bachelor's degree in Business Administration, Finance, Risk Management, or related field
• 15+ years of experience in insurance or financial services, with strong depth in Personal Lines and/or Private Client/HNW segments
• 5+ years of experience in sales leadership with direct accountability for revenue growth and team performance
• Proven ability to lead large, distributed sales teams (20+ direct reports preferred)
• Experience building or scaling inside sales or alternative distribution models preferred
• Strong understanding of Personal Lines operating models, carrier relationships, and client lifecycle management
• Demonstrated ability to drive consistency across legacy and acquired agency environments
• Executive presence with strong stakeholder management and cross-functional leadership skills
• Travel is required

Pay

The base compensation range for this position is $259,930 - $351,670. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Benefits

• Comprehensive medical insurance, dental insurance, and vision insurance
• Life and disability insurance
• Fertility benefits
• Wellness resources
• Paid sick time
• Generous paid time off and holidays
• Employee Assistance Program (EAP)
• Complimentary Calm app subscription
• Immediate vesting in a 401(k) plan
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Commuter benefits
• Employee discount programs
• Paid maternity leave and paid paternity leave (including for adoptive parents)
• Legal plan options
• Pet insurance coverage