Vice President, Pathfinder Adoption

About the role

For our client, we are seeking a Vice President Pathfinder Adoption to join the team of a leader in the Finance & Insurance space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a regulated financial services environment.

Responsibilities

• Own and define the overall Pathfinder adoption strategy and success metrics
• Establish KPIs and benchmarks for adoption and utilization
• Lead collaboration across Sales, Product, and Marketing teams
• Act as the primary voice of Sales to Product and Development teams
• Facilitate the Pathfinder Syndicate to gather insights and validate strategy
• Lead internal sales training and new hire onboarding processes
• Manage Pathfinder adoption-related budgets and incentives

Qualifications

• Proven executive leadership in driving platform or enterprise tool adoption
• Strong strategic and hands-on execution capabilities
• Exceptional executive communication and presentation skills
• Ability to earn credibility with sales and product leadership teams
• Experience in designing and leading large-scale training and enablement programs
• Data-driven approach with a focus on metrics and performance outcomes
• High-energy and visible leadership style with strong stage presence

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Commuter Benefits
• 401K Match
• Unlimited PTO
• Generous Parental Leave

Compensation: $150,000 – $200,000 annually

Location: Remote - US based candidates only, no visa sponsorship available