Vice President of Engagement

About the role

Vice President of Engagement Help Keep Pittsburgh’s Public Media Strong Pittsburgh Community Broadcasting Corporation (PCBC), home to 90.5 WESA and 91.3 WYEP, is seeking a strategic, collaborative, and community-minded leader to serve as our Vice President of Engagement. Reporting to the President & CEO and Senior Vice President and serving as a member of the Leadership Team, the Vice President of Engagement will lead an integrated approach to audience engagement and brand strategy, including marketing, communications, and external partnerships. This role is responsible for strengthening how PCBC communicates who we are, growing and deepening our relationships with audiences, and building meaningful partnerships throughout the Pittsburgh region. Working collaboratively across the organization, the VP of Engagement will help ensure that our brand, communications, audience strategy, and community relationships work together to advance PCBC’s mission and reinforce its position as an essential public media resource.

At Pittsburgh Community Broadcasting, you'll join a team dedicated to serving our community through trusted journalism and music discovery. We believe our employees are our greatest asset, and we are committed to creating a workplace built on collaboration, respect, accountability, and continuous learning. We invest in professional development, encourage innovation, and believe every employee plays an important role in advancing our mission. At Pittsburgh Community Broadcasting, you'll find a team that is passionate about serving our community through trusted journalism and music. We work hard, celebrate our successes, and genuinely enjoy working together. Our culture is collaborative and inclusive, with approachable leaders, open communication, and a shared commitment to helping one another succeed. We value flexibility and understand that supporting work-life balance helps our employees bring their best selves to work every day.

Responsibilities

• Strategic Engagement: Brand & Brand Strategy – Own and steward PCBC’s brand strategy, positioning, voice, and identity. Create a clear and compelling narrative about who we are, what we provide for the community, and why our work matters. Use audience insights, market research, and performance data to inform strategy, align brand communications across the organization and strengthen its long-term position.
• Public Engagement: Audience, Marketing & Communications – Lead strategies that grow PCBC’s visibility and reach, cultivate audience loyalty, and strengthen relationships with individuals across broadcast, streaming, digital, social, and live experiences. Oversee marketing, public relations, external communications, and audience-building campaigns.
• Peer Engagement: Partnerships & Community – Build and strengthen strategic relationships with community organizations, educational institutions, civic and government entities, nonprofits, and other partners.