Vice President, Online Communities Panels

Ipsos in US · New York, NY · 2 wk ago

HybridMarketing$120k–$140k/yrFull-time

About the role

The VP of Panel Management will lead the strategy, health, and operational excellence of our global quantitative proprietary panels. You will be responsible for the end-to-end lifecycle of our panelists—from recruitment and engagement to retention and data quality—ensuring we maintain a "gold-standard" respondent pool that supports complex, multi-market research initiatives.

Responsibilities

Strategic Global Leadership
- Panel Roadmap: Influence and support the development of a 3-year strategic roadmap for global panel expansion, focusing on high-growth markets and niche B2B/Consumer segments.
- Budget & P&L Ownership: Manage panel budgets, optimizing the balance between recruitment costs, incentive spend, and panel lifetime value.
- Commercial Support: Act as a subject matter expert during the sales process, advising clients and internal teams on feasibility, sampling methodology, and panel capabilities for large-scale bids.
Operational & Executional Excellence
- Sampling & Fielding: Optimize automated sampling protocols to ensure representative delivery while minimizing "panel fatigue."
- Process Standardization: Standardize operational workflows across regional teams to ensure consistent data quality and delivery speed.
- Fraud Mitigation: Implement and evolve advanced fraud detection (digital fingerprinting, bot-trap integration, and behavioral pattern analysis).
- Data Privacy: Ensure 100% compliance with global data protection regulations, including GDPR, CCPA, and industry standards like ESOMAR and CASRO.
- Panel Health Metrics: Establish rigorous KPIs for panel "freshness," churn rates, and response accuracy.
Engagement & Retention Strategy
- Incentive Management: Design and manage localized incentive structures that drive high response rates while remaining cost-effective.
- Member Experience (UX): Improve the panelist journey through mobile-first survey design, community features, and streamlined support systems.

Requirements

Experience: 10+ years in market research operations, with at least 5 years in a leadership role managing large-scale global panels.
Technical Proficiency: Deep experience with panel management software (e.g., Cint, Forsta/Confirmit, Qualtrics, or proprietary builds) and data visualization tools (Tableau, PowerBI).
Global Fluency: Proven track record of managing panels across diverse international markets, understanding the nuances of recruitment in emerging vs. mature markets.
Quantitative Expertise: Strong grasp of statistical sampling methods, weighting, and data cleaning techniques.

Qualifications

Education: Bachelor's degree in a relevant field (e.g., market research, statistics, psychology, etc.) or equivalent combination of education and experience.
Additional Certifications: Preferred but not required - certifications such as ASA, CIPM, or similar.

Skills

Strong leadership and project management skills.
Excellent communication and interpersonal skills.
Proven ability to develop and execute strategic plans.
Ability to manage multiple projects simultaneously.
Experience with data analysis and interpretation.
Knowledge of market research methodologies and best practices.

Benefits

Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. Ipsos offers a competitive compensation package, including a comprehensive benefits program that includes:

Generous PTO
Healthcare plans
Wellness benefits
A flexible workplace policy
A strong collaborative culture

Pay

The estimated base salary range for this role is $120,000 to $140,000.

Schedule

This is a full-time position based in the United States.