Vice President, Omnichannel Media

About the role

We're looking for a VP, Omnichannel Media to build and lead the most sophisticated phase of media investment in Ritual's history. This is a rare opportunity to own Ritual's full omnichannel media budget as a single connected system that builds awareness among new audiences and converts category demand into profitable growth. You'll move our media engine from performance buying to advanced audience strategy and measurement, scaling channels from TV to paid social with the reach, frequency, and incrementality rigor that ties spend to total demand creation. You'll lead our full in-house media team across paid social, paid search, affiliate and partnerships, influencer marketing, and ad creative strategy. Reporting directly to the Chief Growth Officer, you’ll be both a strategic thought partner and experienced team operator, expected to not only craft and lead exceptional strategy, but also shape how we work effectively as an organization.

Responsibilities

• Own Ritual's omnichannel media budget as one connected system. Lead annual planning, monthly reporting, and in-flight optimization across the full media budget, treating it as a single system to be distributed against opportunity and channel economics.
• Run a continuous testing and measurement roadmap. Partner with Analytics to lead our testing program, anchored in geo-holdout incrementality, MMM, and audience analysis. Expand this program over time to support our omnichannel goals.
• Scale awareness and top-of-funnel media. Build the muscle for top-of-funnel demand creation through TV and other awareness channels. Use reach, frequency distribution, and audience insights to grow household penetration and total demand. Decide which channels are the pillars of awareness expansion, and turn them into operationalized capabilities.
• Own performance creative as a driver of media efficiency. Direct performance creative as a capability inside omnichannel media, and bring a sharp point of view on positioning and creative to the work. Partner with Product & Brand Marketing on execution, treating creative as one of the most important levers for translating complex science into consumer trust.
• Be a strong team operator and cross-functional partner. Lead a team of in-house media strategists and buyers, supported by agency partners, into its next phase of automation and scale. Stay curious about how the rest of the business works, build strong relationships across channel leads, Analytics, and Brand, and guide your team to do the same, so media operates as a true partner in a matrixed organization.

Requirements

• 12+ years of progressive media experience, including