Vice President of Media and Advertising

Responsibilities

• Develop and lead the enterprise advertising and media strategy across all paid channels.
• Translate enterprise marketing and business priorities into clear media investment strategies, channel mix recommendations, and audience frameworks.
• Ensure consistency, efficiency, and strategic alignment across all paid media activities while accommodating market level needs.
• Serve as the senior enterprise authority on advertising investment strategy and execution.
• Oversee end-to-end media planning and buying across the enterprise, including annual and quarterly planning cycles.
• Establish investment guardrails, planning frameworks, and approval processes for media spend.
• Optimize media allocation across brands, markets, and channels to maximize performance and scale.
• Lead scenario planning and investment trade-off discussions in partnership with the CMO, property leadership, and Finance.
• Lead enterprise media agency relationships, including performance management, strategic direction, and delivery oversight.
• Partner with Procurement and Finance on agency contracts, fee structures, and media rate negotiations.
• Ensure agency transparency, strong governance, and alignment with enterprise objectives.
• Act as the senior escalation and decision point for media agency-related matters.
• Define and enforce enterprise standards for media measurement, attribution, and performance reporting.
• Partner with Analytics and Finance to connect media investment to business outcomes such as acquisition, revenue, and customer value.
• Establish KPIs and success metrics for all paid media activity.
• Deliver clear, executive-level reporting on media effectiveness, efficiency, and ROI.
• Provide oversight and strategic directions to regional media leaders responsible for local execution and optimization.
• Govern centralized programmatic media investment (including enterprise programmatic frameworks and centers of excellence).
• Clarify decision rights, roles, and responsibilities across enterprise, regional, and programmatic media functions.
• Ensure alignment between enterprise strategy and market level execution.
• Cross-functionally collaborate with Brand, Performance Marketing, CRM, Digital, Product, and Regional Marketing teams to ensure media supports broader marketing objectives.
• Collaborate with property and regional leadership to align enterprise strategy with local market needs.
• Act as a trusted advisor to the CMO and senior leadership on media trends, investment strategy, and competitive dynamics.
• Lead and develop a high-performing enterprise media organization.
• Build scalable processes, tools, and best practices for media planning, activation, and optimization.
• Elevate internal media capabilities through talent development and operational rigor.
• Foster a culture of accountability, continuous improvement, and performance excellence.

  Qualifications

  • Bachelor’s degree required.
  • 10+ years of experience in media strategy, planning, and buying at scale.
  • Proven experience managing large, complex advertising and media budgets at an enterprise or national level.
  • Deep expertise across modern media channels, including TV, digital, CTV, and performance-driven platforms with experience with AEO and GEO strategies.
  • Strong financial and analytical acumen with demonstrated success driving ROI and efficiency.
  • Experience leading agency relationships and operating within complex, matrixed organizations.
  • Exceptional communication, influence, and executive-level stakeholder management skills.
  • Experience in gaming, sports betting, or hospitality preferred.
  • Willingness to travel as required.

  About Us

  At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.