Vice President of Marketing (Austin)

About the Role

As Vice President of Marketing at Timescapes, you will build and scale a global marketing engine to increase brand awareness, preference, and growth across North America and APAC. Reporting to the CRO, you will define and deliver the marketing vision, drive full‑funnel strategy, lead a lean global team, and establish robust measurement frameworks to ensure accountability and optimized performance. This senior leadership seat is also a hands‑on builder role, offering ownership, proximity to revenue, and the freedom to create a modern marketing operation.

Responsibilities

• Strategic Marketing Leadership
  • Develop and execute a cohesive global marketing strategy covering brand awareness, lead generation, customer acquisition, and expansion.
  • Conduct research and analysis to identify emerging trends, market opportunities, and competitive threats, translating insights into actionable plans.
  • Collaborate with executive leadership, sales, and product teams to align marketing efforts with sales goals and product roadmaps.
  • Define and track KPIs for all global initiatives, providing regular reporting, analysis, and insights on campaign and channel effectiveness.
  • Continuously optimize strategies based on performance data, stakeholder feedback, and evolving business priorities.
• Brand Management & Thought Leadership
  • Own the brand end‑to‑end (narrative, identity, voice, standards) and ensure a clear, differentiated position.
  • Establish the Timescapes brand as a measurable commercial asset (inbound demand, deal velocity, win rates, pricing power).
  • Maintain brand standards across all touchpoints while scaling and localizing across four markets.
  • Develop and execute thought‑leadership initiatives through content, speaking engagements, and media relations.
  • Cultivate relationships with industry influencers, analysts, and media to enhance visibility and credibility.
• Global Campaign Management & Execution
  • Lead planning, execution, and optimization of integrated global campaigns across digital (SEO, SEM, social, content), events, email, and PR.
  • Create compelling messaging and creative assets that resonate across geographies while upholding brand guidelines.
  • Implement robust lead‑nurturing programs to move prospects efficiently through the funnel.
  • Own and manage the global marketing budget, ensuring optimal resource allocation for maximum ROI.
• Team Leadership & Development
  • Recruit, mentor, and lead a high‑performing, global marketing team, fostering a culture of ownership, speed, and measurable impact.
  • Provide strategic guidance and hands‑on support to two regional marketing managers (Sydney & Plano) and a Senior Product Marketing Manager (Plano).
  • Identify professional development opportunities, set clear performance goals, and conduct regular reviews.
• Cross‑Functional Collaboration
  • Build strong relationships with executive leadership, Sales, Product, and Customer Success teams.
  • Facilitate clear communication and alignment on marketing priorities and integrated execution.
  • Establish genuine alignment with sales so marketing and revenue operate as one motion.
  • Serve as a key voice on the Go‑To‑Market Management Team.
• AI and Automation
  • Leverage and evolve the marketing tech stack (automation, CRM, AI tools) to improve efficiency, data accuracy, and lead management.
  • Embed AI across content production, campaign personalization, research, reporting, and workflow automation.
  • Continuously evaluate tooling that reduces manual work while maintaining quality and brand integrity.
• Key Measures of Success
  • Marketing‑sourced and marketing‑influenced pipeline and revenue.
  • Cost per opportunity and cost per closed‑won project.
  • Volume and cost per MQL & SQL as leading indicators.

Requirements & Qualifications

• Proven experience leading and scaling B2B marketing at a VP or senior director level, ideally in SaaS, technology, or a technical/industrial B2B space, with success in North America and APAC.
• Track record of building or reshaping a marketing function for scale.
• Strong experience designing and executing ABM programs that demonstrably create and influence pipeline.
• Deep events and field‑marketing experience with clear evidence of event‑driven revenue.
• Fluency in marketing operations, CRM, attribution, funnel metrics, data quality, and self‑service reporting.
• Demonstrated use of AI and automation to increase output and efficiency, beyond experimentation.
• Experience marketing across multiple regions or countries, with cultural and commercial awareness to localize without fragmenting strategy.
• Exceptional stakeholder management; ability to quickly build trust with executives and sales leaders.
• Player‑coach mindset: strategic enough to set direction, hands‑on enough to execute in a lean team.
• Clear, credible communication and strong commercial instincts.
• Experience supporting strategic channel partners.
• Willingness to travel frequently within North America and to APAC.
• Mindset & behaviours that drive success at Timescapes:
  • Innovative – forward‑looking, constantly exploring new ideas, tools, and perspectives.
  • Analytical & data‑driven – obsessive focus on testing, learning, and iterating.
  • Proven track record of delivering measurable impact in high‑growth tech companies.
  • Curious – asks smart questions, actively listens, and seeks deep understanding of business and customers.

Benefits

• Competitive salary
• Enhanced parental leave
• Health Insurance (Medical, Dental & Vision)
• Paid Time Off (vacation, sick, and public holidays)
• Family leave (maternity, paternity)