Vice President of Marketing
About the role
Summit K12 is seeking an accomplished, high-caliber EdTech marketing executive to lead the company's next phase of growth. The Vice President of Marketing will report directly to the CEO, serve as a member of Senior Staff, and own the strategy, execution, operating discipline, and measurable business impact of the Marketing organization.
Responsibilities
Enterprise Marketing Strategy & Senior Leadership
Revenue Growth, Performance Management & Accountability
Brand, Market Positioning & Corporate Communications
Product Marketing & Go-to-Market Leadership
Digital, Social Media & AI-Enabled Marketing
Executive Visibility, Thought Leadership, Podcasts & Media
Education Community Relationships & Strategic Partnerships
Events, Conferences & Field Marketing
Financial Stewardship, Negotiation & Marketing Operations
Team Leadership & Organizational Development
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Education, or a related field; advanced degree preferred.
- 12+ years of progressive B2B marketing experience, including significant executive leadership responsibility in EdTech, K-12 SaaS, curriculum, assessment, instructional technology, or a closely related market.
- Proven ability to connect marketing strategy and performance to ARR growth, pipeline, NRR, customer expansion, renewal rates, and EBITDA or profitability objectives.
- Exceptional written, verbal, presentation, facilitation, and executive communication skills, with the ability to produce and edit clear, persuasive, accurate, board- and customer-ready materials.
- Strong executive presence and public speaking experience with senior district leaders, conference audiences, media, associations, partners, and other high-profile stakeholders.
- Deep understanding of the K-12 market, district decision-making and procurement cycles, state and national education ecosystems, and the needs of superintendent and cabinet-level buyers.
- Willingness and ability to travel approximately 50% of the time.