Vice President of Marketing

Growth Strategy & Execution

Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth.

Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms.

Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels.

Led A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.

Performance Marketing & Data Analytics

Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels.

Build and maintain data pipelines to collect, clean, and analyze marketing performance data.

Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels.

Leverage SQL and Python for deep analytics, predictive modeling, and customer insights.

Leadership & Team Management

Recruit, mentor, and lead a high-performing growth marketing team.

Foster a data-driven and test-and-learn culture within the marketing organization.

Work cross-functionally with design, engineering, and sales to ensure seamless campaign execution and growth initiatives.