Vice President of Marketing

Primary Responsibilities And Essential Functions Of The Position

• Define and execute a comprehensive marketing strategy that aligns with our position as the market leader.
• Oversee the brand identity across multiple sub-brands and laboratory locations to ensure a cohesive, premium market presence.
• Maintain a competitive edge by monitoring industry trends such as the shift to digital workflows and 3D printing.
• Architect a high-performing lead generation engine to support our national sales force.
• Optimize the marketing funnel using CRM (Salesforce) and marketing automation tools to track ROI and conversion rates.
• Collaborate closely with the VP of Sales to ensure seamless handover of marketing-qualified leads (MQLs).
• Lead the “Go-to-Market” strategy for new restorative products, implants, and digital scanning integrations.
• Develop educational content, webinars, and KOL (Key Opinion Leader) programs that position the company as a thought leader in the dental industry.
• Manage and grow a diverse team including creative, digital, communications, and events professionals.
• Oversee the multi-million dollar annual marketing budget, ensuring disciplined spending and high impact.

Skills And Abilities Required

• Industry Knowledge: Previous experience in Healthcare, Medical Devices, or Dental is highly preferred. Understanding the “Doctor-as-the-customer” journey is a significant plus.
• Proven Track Record: Demonstrated ability to drive growth through integrated marketing strategies.
• Data-Driven: Proven ability to translate complex data sets into actionable marketing insights with experience in marketing and CRM platforms.
• Communication: Exceptional executive presence with the ability to influence at the Board and C-suite level in addition to cross-functional collaboration skills.
• Strategic and commercial thinking: Deep understanding of relationship-based B2B marketing.
• Leadership and team development: Strong leadership and team development skills.
• Collaboration with sales team: Strong collaboration with sales team.
• Customer-centric mindset: Customer-centric mindset.
• Analytical and results-oriented: Ability to translate technical/clinical concepts into clear value propositions.

Key Competencies

• Strategic and commercial thinking: Deep understanding of relationship-based B2B marketing.
• Leadership and team development: Strong leadership and team development skills.
• Collaboration with sales team: Strong collaboration with sales team.
• Customer-centric mindset: Customer-centric mindset.
• Analytical and results-oriented: Ability to translate technical/clinical concepts into clear value propositions.

Minimum Education And Experience Required

• Required: Bachelor’s Degree in Marketing, Business, or a related field; MBA preferred.
• Experience: 12+ years of marketing experience, with at least 5 years in a senior leadership role (VP or Director level).