Vice President of Marketing

Salary: Flat Rate $122,500 plus incentive plan. Relocation assistance available.

About the Role

As a member of the professional staff, contributes a high level of specialized knowledge and skill in a discipline (e.g., Accounting, Finance, Human Resources, Information Technology, Operations Planning & Support, Sales & Marketing) to support department and/or function objectives. Generally works with considerable independence, developing operating plans and related operational processes for own department and monitoring the flow of work between own department and others in alignment with broader business objectives. This position oversees all Field Marketing Operations across multiple sites for MVW’s Vacation Ownership (VO) brands, including Westin, Hyatt, and Sheraton. The VP will strategize, ensure best practices, and maximize revenue in all facets of marketing operations and channels, working closely with RVP’s, Regional, Divisional, and Corporate leaders on program enhancements to maximize revenue and referral business. This role also ensures all projects and programs are processed through legal and brand review for compliance.

Responsibilities

• Develops operating plans and workable business processes for sites in alignment with function strategy.
• Manages larger business processes and/or projects, setting priorities and measurable objectives, monitoring and reporting on the process, progress, and results.
• Responds to, solves, and makes decisions on business requests that have broader department impact and/or moderate risk.
• Presents alternative solutions to business issues by leveraging the broader organization.
• Enhances the organization’s capabilities through effective staffing and development of others by:
  • Anticipating staffing requirements by comparing business needs with strengths and weaknesses of existing staff.
  • Using appropriate MVW interviewing tools to hire the best managers available from inside or outside.
  • Setting and maintaining high standards for team and individual performance, providing timely coaching and feedback.
  • Making and rewarding distinctions in performance.
• Assists more senior associates in achieving business results by:
  • Acting in a consultative fashion to implement programs impacting the broader organization.
  • Assisting in the development and communication of broader organizational goals.
  • Achieving results against budget within scope of responsibility.
  • Taking calculated risks to move the sites or teams forward.
  • Developing and using systems to organize and keep track of information.
  • Balancing the interests of own group with the interests of the organization.
  • Working with others to identify and remove barriers to success.
• Critiques own behavior to acknowledge mistakes and improve future leadership performance.
• Performs other duties as appropriate.

Field Marketing Operations

• Establish enterprise strategies, standards, and best practices in all facets of field marketing operations to drive cost-effective tour flow to maximize timeshare revenue.
• Partner with Field VP and Directors to maximize tours and volume for all brands.
• Develop new programs and maximize current programs.
• Maintain and bridge the relationship between respective sites and corporate.
• Communicate with Division VP’s regarding their business needs.
• Manage issues and recommend improvement adjustments to budget.
• Analyze channel performance by site and recommend adjustments for process improvement, lead/tour qualifications, and changes in personnel.

Legal Compliance of Marketing Programs

• Assist with the CAF process to ensure programs are legally compliant.
• Ensure projects are processed through legal and brand review.
• Assure PCI, PII handling, DNC, and other standards are upheld at the site level.
• Manage the Marketing Program Request process; approve for implementation.

Best Practices

• Communicate and implement consistent processes across sites related to technology, tools, compensation, training, reporting, performance management, and all other facets of Marketing.
• Organize and lead Marketing meetings/calls with Division VP’s, Regional VP’s, and DOM’s.

Encore & Universal Encore Channel

• Drive company Encore and Universal Encore strategy to maximize revenue from these channels.
• Develop annual NET Efficiency and package targets for sites in conjunction with 5-year LRP.
• Drive NET Efficiency and Process Improvements through best practices, Encore rep compensation, and performance management.
• Develop processes, execution, management, and support of the MVC Encore Program.
• Research and analyze potential new Encore opportunities.
• Build relationships with key Regional and Site stakeholders to execute new and existing Encore programs.
• Drive Owner Enrollments through Encore package sales.

Friendshare/Referral

• Develop and manage the company’s FriendShare program.
• Work with Product Development and the Field on program enhancements to maximize referral business through Friendshare.
• Drive referral business through lead generation and site/call center referral programs.
• Work directly with the Call Center to create new programs to drive referral leads.
• Implement and maximize the Point of Sale Bring a Friend program across all sites.
• Create programs to drive FriendShare leads to the Website.
• Create and implement Referral Lead Generation programs.

Events and Roadshows

• Manage and market Events and Roadshows in designated areas.
• Allocate leads to regions/sites to maximize overall enterprise performance.
• Manage website, marketing, and legal compliance of these programs.
• Innovate new experiences to expand the Events program.

Site Bouncebacks & Universal Bouncebacks

• Drive company site and universal Bounceback strategy to maximize revenue from these channels.
• Monitor and revise the program as needed to maximize package sales for the enterprise.
• Develop annual package targets for sites in conjunction with 5-year LRP.

Place Pass/Activities Coordination

• Develop activities business growth strategy to maximize owner/renter capture rate.
• Create cost-effective/profitable MVW activities model.
• Create and manage policies, best practices, etc.

Additional Responsibilities

• Integrate MVW, Westin, Hyatt, and Sheraton Best Practices across the enterprise.
• Assess and/or develop new reports for leadership use to help manage the business.
• Serve as Marketing Stakeholder for Marketing I.T. Needs – work with Marketing Systems VP to ensure functionality for CRM systems, In-House tools such as renter rebate, renter activator, last night free, i-ticket, activities, etc.
• Create Project Life Summaries for new projects.
• Work with DOM’s to develop 5-year marketing plans by channel for new or proposed projects.
• Prepare, present, and participate in all monthly BUVAR’s.
• Travel to each supported site as needed.

Requirements

• Generally, a professional position requiring significant knowledge and experience in one or more disciplines and/or business operations as well as associate management experience.
• Four-year college degree or equivalent work experience.
• Strong leadership and relationship skills.