Vice President of Marketing
About the Role
The LA Clippers are seeking a strategic, innovative, and data-driven Vice President of Marketing to lead the next era of fan growth, brand storytelling, and revenue-driving marketing initiatives across the Clippers and Intuit Dome. This is a unique opportunity to shape one of the most ambitious brands in sports and entertainment. The role is highly cross-functional, partnering closely with teams across Ticketing, Partnerships, Creative, Analytics, Communications, Product, and Operations to deliver best-in-class fan experiences and innovative marketing campaigns.
This is a full-time role based in Inglewood, CA, requiring a flexible schedule including weeknights, weekends, and holidays to cover high-profile NBA games.
Responsibilities
- Brand Strategy & Fan Growth
- Lead and evolve the overall Clippers brand strategy, ensuring a clear and compelling brand voice across all fan touchpoints.
- Develop innovative marketing strategies that drive fan growth, strengthen brand affinity, and support revenue objectives.
- Shape integrated campaigns that connect with fans across digital, social, live events, and game-day experiences.
- Identify opportunities to expand the Clippers fanbase both locally and globally.
- Integrated Marketing & Campaign Leadership
- Develop and execute annual marketing plans supporting key business priorities, including:
- Season ticket membership campaigns
- Single-game ticket sales
- Schedule release campaigns
- NBA tentpole moments
- Brand and cultural initiatives
- Audience growth and retention programs
- Partner cross-functionally to deliver cohesive and impactful campaigns that align with organizational priorities.
- Develop and execute annual marketing plans supporting key business priorities, including:
- Digital, CRM & Performance Marketing
- Lead growth marketing strategy across performance marketing, CRM, email, web, app, and emerging digital platforms.
- Build and optimize fan acquisition, lead nurturing, conversion, retention, and loyalty strategies.
- Partner with Business Intelligence & Analytics teams to leverage fan insights, audience segmentation, and customer journey optimization.
- Continuously evaluate marketing performance and identify opportunities to improve efficiency, engagement, and ROI.
- Loyalty & Fan Experience
- Lead strategy and evolution of the Clippers loyalty ecosystem to deepen fan engagement and drive long-term fandom.
- Use fan behavior, data, and insights to continually refine loyalty programming and personalized experiences.
- Help create industry-leading fan experiences that differentiate the Clippers and Intuit Dome within sports and entertainment.
- Innovation & Operational Excellence
- Drive innovation across the Marketing organization, including the adoption of AI-enabled tools and workflows that improve creative production, personalization, speed, and operational efficiency.
- Foster a culture of experimentation, learning, and continuous optimization across campaigns and fan experiences.
- Manage and optimize the marketing budget to ensure effective resource allocation and measurable business impact.
- Leadership & Cross-Functional Collaboration
- Lead, mentor, and develop a high-performing Marketing team while fostering a collaborative, inclusive, and growth-oriented culture.
- Build strong partnerships across Ticketing, Partnerships, Communications, Creative, Product, and Operations teams.
- Partner with PR and Communications to shape brand storytelling, earned media opportunities, and key organizational moments.
- Serve as a key leader within the broader Marketing Leadership Team, helping define strategic priorities across the business.
Requirements
- 12+ years of progressive marketing experience, including senior leadership roles.
- Proven success leading integrated marketing, brand, and growth marketing initiatives.
- Experience developing and executing large-scale, multi-channel marketing campaigns.
- Strong understanding of digital marketing, CRM, lifecycle marketing, and audience development strategies.
- Demonstrated ability to use data and analytics to inform strategy and decision making.
- Experience building, leading, and developing high-performing teams.
- Strong communication, collaboration, and stakeholder management skills.
- Ability to thrive in a fast-paced, high-growth, and highly collaborative environment.
- Bilingual in English and Spanish is an asset.
Preferred Qualifications
- Experience in sports, entertainment, media, hospitality, or consumer-facing brands.
- Familiarity with AI-driven marketing tools and emerging marketing technologies.
- Experience with loyalty, membership, or subscription-based ecosystems.
- Passion for sports, entertainment, fan culture, and live events.
Why Join Us
At the LA Clippers, we are building more than a basketball team — we are creating the future of live sports and entertainment experiences. With the launch of Intuit Dome and a commitment to innovation, technology, and fan connection, this is an opportunity to help shape one of the most exciting brands in the industry. You’ll join a passionate, collaborative organization that values creativity, innovation, and continuous growth while delivering unforgettable experiences for fans around the world.
The LA Clippers embrace curiosity and innovation, seeking forward-thinking individuals who leverage emerging technologies and AI tools to work smarter, unlock creativity, and elevate the fan and business experience.
Pay
The range for this position is $250,000 - $280,000 annual compensation. Compensation package offered will be based on multiple individualized factors, including a candidate's job-related knowledge, skills, and experience. The role is classified as exempt.
Benefits
- Medical, Dental, and Vision plans
- 401(k) plan with company contribution
- Wellbeing Allowance of up to $1,000 per year
- Paid vacation and sick time
- Paid parental leave
- Flexible Spending Accounts (Medical and Dependent Care)
- Company-paid Long Term Disability insurance
- Company-paid Life and AD&D Insurance
- Voluntary Life Insurance options for employee, spouse, and children
- Employee Assistance Program
- Mind health support via Modern Health and Headspace