Vice President of Marketing

iRely is a leading provider of ERP and Commodity Trading & Risk Management (CTRM) software for Agriculture, Petroleum, Retail Convenience Stores, and Food industries worldwide. Founded in 2008 and headquartered in Dallas, Texas, with offices in Bangalore (India) and Makati City (Philippines), iRely serves over 500 customers in more than 25 countries. The company remains privately owned and self-funded, with a long-term commitment to customer success and digital transformation.

About the role

The Vice President of Marketing will lead iRely’s marketing organization, developing and executing the company’s global marketing strategy to accelerate brand awareness, demand generation, product positioning, and revenue growth. This highly visible executive leadership position reports directly to senior executive leadership and involves building a high-performing marketing team, establishing scalable processes, and driving measurable results. The role requires a strategic leader equally comfortable setting vision and executing hands-on initiatives in a hybrid work environment with periodic US and international travel.

Candidates must be local to the Dallas/Fort Worth area and legally authorized to work in the United States without visa sponsorship.

Responsibilities

• Marketing Strategy & Executive Leadership
  • Develop and execute iRely’s overall marketing strategy in alignment with corporate growth objectives and the global Go-to-Market strategy.
  • Partner with the CEO, President, Sales Leadership, Product Management, and other executives to establish marketing priorities and revenue objectives.
  • Create annual and quarterly marketing plans, budgets, priorities, and performance objectives.
  • Establish a clear marketing vision, operating model, processes, and performance metrics.
  • Build and lead a high-performing marketing team, initially managing 3–4 direct reports with potential for expansion.
  • Foster a culture of accountability, creativity, collaboration, innovation, and measurable performance.
  • Manage marketing agencies, technology vendors, contractors, and strategic partners.
  • Represent Marketing at executive leadership meetings and provide regular reporting on performance, pipeline contribution, and ROI.
• Demand Generation & Revenue Marketing
  • Develop and execute a comprehensive B2B demand-generation strategy to increase qualified leads, sales opportunities, and revenue.
  • Build integrated campaigns across digital marketing, email, social media, search, webinars, industry events, trade shows, and targeted account-based marketing.
  • Establish and manage the marketing funnel from awareness through lead generation, qualification, sales handoff, and conversion.
  • Partner with Sales Leadership to define lead-generation goals, ideal customer profiles, target markets, and account strategies.
  • Develop measurable KPIs for MQLs, SQLs, pipeline contribution, and conversion rates.
• Product Marketing
  • Partner with Product Management and Sales to develop and execute Go-to-Market strategies for iRely’s software products.
  • Establish product positioning, messaging, competitive differentiation, target audiences, and value propositions.
  • Lead marketing strategy and execution for new product launches, enhancements, and major company initiatives.
  • Develop product presentations, sales collateral, customer communications, competitive materials, case studies, and sales enablement resources.
• Brand Strategy & Content
  • Strengthen and evolve the iRely brand across all markets and customer touchpoints.
  • Establish consistent messaging, positioning, visual identity, and brand standards across the organization.
  • Oversee development of high-quality content, including:
    • Website content and landing pages
    • Blogs and newsletters
    • Customer success stories and case studies
    • Product collateral and sales presentations
    • Video and multimedia content
    • Social media content
    • Executive and customer communications
  • Develop and manage an editorial calendar and content distribution strategy.
  • Position iRely executives and subject-matter experts as thought leaders within the industries served.
• Digital Marketing & Website Strategy
  • Own the company’s digital marketing strategy and online presence.
  • Lead the ongoing development and optimization of the corporate website and digital customer experience.
  • Establish SEO and emerging AI-search strategies to improve search visibility and discoverability.
  • Develop an AI-enabled marketing strategy to improve productivity, creativity, personalization, analytics, and campaign performance.
  • Identify and implement AI-powered marketing technologies for content development, market research, audience segmentation, campaign optimization, marketing automation, and customer engagement.
  • Evaluate emerging technologies and determine how AI can create competitive advantages for iRely.
  • Establish processes and standards for responsible and effective use of AI-generated content.
  • Leverage platforms such as ChatGPT, Claude, marketing automation platforms, analytics tools, and other emerging technologies.
• Social Media, Advertising & Digital Engagement
  • Develop and execute iRely’s social media strategy with a focus on LinkedIn, YouTube, and other relevant B2B channels.
  • Increase brand awareness, audience engagement, thought leadership, and qualified lead generation.
  • Oversee paid digital advertising and campaign strategies.
  • Monitor performance and optimize campaigns based on data and ROI.
  • Develop strategies for executive and employee thought leadership on social platforms.
• Events, Trade Shows & Industry Engagement
  • Develop the company’s strategy for trade shows, industry conferences, webinars, customer events, and other marketing programs.
  • Partner with Sales and Product Management to maximize pipeline generation and ROI from industry events.
  • Develop pre-event, event, and post-event marketing campaigns.
  • Strengthen iRely’s visibility and reputation within the industries and markets served.
• Leadership & Team Development
  • Build, recruit, and develop a world-class marketing organization capable of supporting iRely’s continued growth.
  • Establish clear goals, responsibilities, KPIs, and performance expectations for the marketing team.
  • Mentor and develop marketing professionals and create opportunities for career growth.
  • Foster strong collaboration between Marketing, Sales, Product Management, Customer Success, and Executive Leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus.
• 10+ years of progressive marketing experience, with significant experience leading B2B marketing organizations.
• Proven experience in B2B technology, enterprise software, SaaS, ERP, or other complex technology environments.
• Demonstrated success developing and executing comprehensive Go-to-Market and demand-generation strategies.
• Experience building, hiring, managing, and developing high-performing marketing teams.
• Strong understanding of product marketing, demand generation, digital marketing, content strategy, brand management, and marketing operations.
• Demonstrated ability to connect marketing activities to measurable pipeline and revenue outcomes.
• Experience marketing complex software products to multiple industries, customer segments, or buyer personas.
• Strong knowledge of marketing analytics, CRM, marketing automation, SEO, paid advertising, social media, and digital marketing platforms.
• Experience managing corporate websites and digital customer experiences.
• Strong understanding of SEO and emerging AI-search/AEO strategies.
• Proven experience using AI-powered marketing tools to improve marketing effectiveness and productivity.
• Experience managing marketing budgets, agencies, vendors, and external partners.
• Willingness to travel periodically for customer meetings, trade shows, conferences, and company events.

What Success Looks Like

Within the first 6 to 12 months, the Vice President of Marketing will be expected to:

• Establish a comprehensive marketing strategy aligned with iRely’s corporate and Go-to-Market objectives.
• Build and develop a high-performing marketing team and operating structure.
• Strengthen iRely’s brand presence and market positioning.
• Increase qualified inbound and outbound demand generation.
• Establish measurable marketing contribution to the sales pipeline.
• Improve website traffic, engagement, lead conversion, and digital visibility.
• Develop scalable product marketing and Go-to-Market programs across iRely’s software portfolio.
• Establish a modern, AI-enabled marketing technology and content strategy.
• Create consistent reporting and accountability around marketing performance and ROI.

Benefits

iRely offers competitive compensation, comprehensive benefits, and clear pathways for career growth in a supportive, collaborative environment that values innovation and team contributions.