Vice President of Marketing

ECG, ranked as a Best Midsized Firm to Work For 2026 by Consulting Magazine, is the most experienced healthcare consulting firm in the US. With over 50 years of proven success, we work exclusively in the healthcare space, solving challenges for providers and achieving better patient outcomes. Across our eight office locations, we seek individuals who will show courage to find innovative solutions and make a direct impact on the delivery of healthcare services nationwide.

About ECG

ECG is a national consulting firm redefining healthcare together with its clients. We provide strategic, financial, operational, and technology-enabled consulting services to the full continuum of care, including hospitals, health systems, medical groups, academic medical centers, children’s hospitals, cancer centers, ambulatory surgery centers, investors, and payers/health plans. Our work focuses on creating practical, tailored solutions that help clients maximize resources and achieve sustainable results. We value collaboration, integrity, and innovation, and are committed to fostering an inclusive and supportive work environment.

Responsibilities

• Marketing Strategy and Growth Enablement
  • Define and lead a comprehensive marketing strategy aligned to firm priorities, growth targets, and sector focus areas.
  • Serve as the strategic bridge between division leaders, product leaders, and marketing, aligning marketing strategy, priorities, and planning.
  • Partner with executive and division leadership to translate strategic objectives into targeted go-to-market plans.
  • Identify opportunities to strengthen market positioning, differentiate offerings, and expand share in priority segments.
• Product Marketing and Analytics Commercialization
  • Define and lead the firm’s product marketing strategy, focusing on clearly articulating and packaging ECG’s analytics capabilities and differentiated offerings.
  • Partner with Analytics Hub and division leadership to translate complex capabilities into compelling, client-facing value propositions.
  • Ensure the firm’s digital presence reflects a modern, product-oriented narrative, showcasing analytics-driven insights, tools, and impact in a clear and accessible way.
  • Develop go-to-market strategies for new and evolving analytics offerings, including messaging, launch planning, and sales enablement.
• Brand and Positioning
  • Direct and evolve the firm’s brand, ensuring clarity, consistency, and differentiation across all channels.
  • Shape the firm’s voice and narrative, reinforcing thought leadership and market credibility.
  • Ensure alignment between firm strategy and brand strategy.
• Demand Generation and Campaign Execution
  • Oversee the design and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline.
  • Strengthen digital marketing capabilities, including content strategy, social media, and web presence.
  • Partner closely with business development teams to align marketing efforts with revenue generation goals.
• Thought Leadership and Content
  • Lead the development of high-impact thought leadership aligned to the firm’s expertise and priorities as well as market trends.
  • Establish a structured, scalable content strategy that supports both brand building and demand generation.
  • Ensure the quality, relevance, and differentiation of all external-facing materials.
• Events and Client Engagement
  • Oversee the firm’s events strategy, including hosted events, sponsorships, and industry presence.
  • Ensure events are aligned with strategic priorities and deliver measurable ROI.
• Marketing Operations and Team Leadership
  • Build and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement.
  • Establish clear KPIs and performance metrics to track marketing effectiveness and ROI.
  • Optimize marketing processes, tools, and technologies to support scale and efficiency.

Qualifications

• 10 to 12+ years of progressive B2B marketing experience, including leadership roles in complex, matrixed organizations such as top-tier consulting, professional services, PE-backed services, or enterprise SaaS environments.
• Bachelor’s degree in marketing; MBA preferred.
• Proven success developing and executing enterprise marketing strategies that drive measurable growth, market positioning, and revenue impact.
• Demonstrated ability to elevate and differentiate a firm’s brand, positioning, and thought leadership in competitive markets.
• Track record of building and scaling integrated demand generation programs that directly influence pipeline and align tightly with sales/business development.
• Strong command of modern B2B marketing capabilities, including digital marketing, content strategy, and multichannel campaign execution.
• Experience leading events and client engagement strategies that strengthen relationships and support commercial objectives.
• Proven ability to build, lead, and develop high-performing marketing teams, with strong operational discipline and KPI-driven management.
• Demonstrated ability to act as a strategic adviser to executive leadership and operate as a peer to senior business leaders in a matrixed environment.
• Track record of helping reposition or modernize a firm’s go-to-market approach, brand, or marketing function into a true growth engine.
• Ability to travel up to 25% of the time.

Pay

The estimated base salary range for this job is $150,000.00 - $350,000.00 annually. It represents a good faith estimate of the range that ECG reasonably expects to pay at the time of the job posting. The actual salary paid will vary based on multiple factors, including but not limited to years of experience, special skills, and market changes. This job is eligible to participate in ECG’s annual incentive compensation program, which reflects ECG’s pay-for-performance philosophy.

Benefits

• Medical, dental, and vision coverage.
• 401(k) matching program.
• Unlimited PTO.
• Wellness programs.

Schedule

Full time/exempt. Hybrid model (two or three days per week in-office) for in-office hires; remote hires considered.

Job locations: ECG’s Atlanta, Boston, Chicago, Dallas, Minneapolis, San Diego, or Washington, DC, offices.