Vice President of Marketing

About the role

ECG is a national consulting firm with over 50 years of experience, ranked as a Best Midsized Firm to Work For 2026 by Consulting Magazine. It provides strategic, financial, operational, and technology-enabled consulting services across the full continuum of care. The Vice President of Marketing will serve as the firm’s senior‑most marketing leader, reporting directly to the CEO, shaping and executing a differentiated, growth‑oriented marketing strategy that strengthens brand, accelerates demand, and deepens client engagement.

The role is based in one of ECG’s offices in Atlanta, Boston, Chicago, Dallas, Minneapolis, San Diego, or Washington, DC, with consideration for remote hires under a hybrid model (two or three days per week in‑office).

Responsibilities

• Define and lead a comprehensive marketing strategy aligned to firm priorities, growth targets, and sector focus areas.
• Serve as the strategic bridge between division leaders, product leaders, and marketing, and align marketing strategy, priorities, and planning.
• Partner with executive and division leadership to translate strategic objectives into targeted go-to-market plans.
• Identify opportunities to strengthen market positioning, differentiate offerings, and expand share in priority segments.
• Define and lead the firm’s product marketing strategy, with a focus on clearly articulating and packaging ECG’s analytics capabilities and differentiated offerings.
• Partner with Analytics Hub and division leadership to translate complex capabilities into compelling, client‑facing value propositions.
• Ensure the firm’s digital presence reflects a modern, product‑oriented narrative, showcasing analytics‑driven insights, tools, and impact in a clear and accessible way.
• Develop go‑to‑market strategies for new and evolving analytics offerings, including messaging, launch planning, and sales enablement.
• Direct and evolve the firm’s brand, ensuring clarity, consistency, and differentiation across all channels.
• Shape the firm’s voice and narrative, reinforcing thought leadership and market credibility.
• Ensure alignment between firm strategy and brand strategy.
• Oversee the design and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline.
• Strengthen digital marketing capabilities, including content strategy, social media, and web presence.
• Partner closely with business development teams to align marketing efforts with revenue generation goals.
• Lead the development of high‑impact thought leadership aligned to the firm’s expertise and priorities as well as market trends.
• Establish a structured, scalable content strategy that supports both brand building and demand generation.
• Ensure the quality, relevance, and differentiation of all external‑facing materials.
• Oversee the firm’s events strategy, including hosted events, sponsorships, and industry presence.
• Ensure events are aligned with strategic priorities and deliver measurable ROI.
• Build and lead a high‑performing marketing team, fostering a culture of accountability, innovation, and continuous improvement.
• Establish clear KPIs and performance metrics to track marketing effectiveness and ROI.
• Optimize marketing processes, tools, and technologies to support scale and efficiency.

Qualifications

• 10 to 12+ years of progressive B