Vice President of Marketing

About the role

The Vice President of Marketing will lead Crisp’s marketing department in a high-growth, sales-centered environment, unifying lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, and podcast functions to drive revenue, retention, and client acquisition.

Responsibilities

• Develop and own Crisp’s integrated marketing strategy across lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, community and podcast.
• Partner closely with Sales and Revenue leadership to improve lead quality, campaign performance, show rates, conversion, and sales enablement.
• Lead paid media and AdOps strategy, ensuring campaigns are properly planned, tracked, optimized, reported, and tied to commercial outcomes.
• Own lifecycle and email marketing strategy, including campaign calendars, segmentation, nurture programs, open rates, engagement, and conversion performance.
• Drive event and membership-related marketing efforts that support acquisition, engagement, retention, and brand authority.
• Elevate creative execution across video, design, campaign assets, social content, and brand storytelling, ensuring output is both high-quality and commercially effective.
• Implement clear marketing processes, operating rhythms, workflows, KPIs, dashboards, and accountability systems to improve speed, quality, and team performance.
• Break down silos across marketing functions and build a culture of urgency, collaboration, ownership, and high standards.
• Hire, coach, manage, and develop marketing leaders and specialists across creative, performance, brand, lifecycle, and operations.
• Apply AI, automation, and emerging marketing technology to improve campaign execution, reporting, creative production, personalization, and team efficiency.

Requirements

• 10+ years of integrated marketing leadership experience, including ownership of multi-disciplinary teams across performance marketing, creative, brand, lifecycle/email, events, and marketing operations.
• Strong sales-centered marketing experience with demonstrated impact on revenue, pipeline, lead generation, acquisition, and retention.
• Proven success leading lead generation strategy in a sales-led or high-growth environment.
• Hands-on understanding of paid media, AdOps, campaign tracking, attribution, optimization, and performance reporting.
• Significant experience with email and lifecycle marketing, including improving open rates, managing campaign calendars, segmentation, nurture strategy, and conversion performance.
• Experience leading creative teams across video, design, campaign creative, social, and brand execution.
• Strong process orientation with experience building workflows, operating rhythms, dashboards, and accountability systems in a fast-moving environment.
• Demonstrated success operating in ambiguity, moving with urgency, and building scalable systems without requiring perfect structure.
• Experience in a challenger brand, smaller high-growth company, lifestyle brand, prestige professional services brand, membership, coaching, events, or community-driven business strongly preferred.
• Scrubby, resourceful builder with the ability to scale marketing in environments where the sale is complex, trust-based, or difficult.
• Strong practical fluency with AI and marketing technology, including experience applying tools or automation beyond basic ChatGPT usage.
• Proven ability to hire, coach, manage, and develop high-performing marketing talent.
• Genuine belief in Crisp’s mission and excitement about helping law firm owners grow.

Benefits

• 100% Company Paid Health/Vision/Dental.
• 4% 401K Match.
• Generous Paid Time Off.
• Paid Parental Leave for New Parents.
• Paid Relocation for Non-Local Candidates.