Vice President of Marketing and Sales

About us

We are a nationally ranked, safety-focused, and talent-driven organization focused on delivering project management services through tailored delivery models. Our foundation is built on our people, culture, and values. Our teammates come first. We support each other through successes and failures and respect each other's ideas and opinions. We are a people-first company. We know there is always a way to do it better, so we seek and nurture curious minds with a desire to solve problems and move forward by being creative and curious together. We celebrate each other's successes and acknowledge hard work because we know our people are the backbone of our success.

Summary

This role is the strategic and data-driven head of Marketing & Sales, responsible for developing and executing the company’s go-to-market strategy to drive revenue growth, brand strength and market expansion. You lead both the marketing and sales functions, ensuring alignment across the full client journey—from brand awareness and demand generation to customer acquisition and retention. The ideal candidate combines strategic vision with hands-on execution and excels at building scalable systems, teams, and processes.

Industry

Marketing and Sales within the Construction Industry

Essential Duties & Responsibilities

• Strategic Leadership
  • Develop and execute a unified marketing and sales strategy aligned with company goals, including a mapping plan for national brand awareness and sales focus.
  • Evaluate market trends, customer insights, and competitor activity to shape strategy.
• Marketing Leadership
  • Oversee all brand, communications, digital and demand generation activities.
  • Manage and innovate company website to ensure content attracts client attention and maximizes our brand, core values and results.
  • Lead development of marketing campaigns that increase visibility and drive qualified leads.
  • Owns internal communication platform (The Toolbox), ensuring organized features and appropriate content.
  • Optimize marketing funnels to maximize conversion rates and ROI.
  • Build and track metrics for brand awareness, lead generation, and MQL-to-SQL conversions.
• Sales Leadership
  • Lead the sales team in achieving revenue growth and pipeline targets.
  • Build and refine the sales process, including territory planning, forecasting and pipeline management.
  • Develop sales playbooks, scripts and enablement tools to attract clients in our target areas of growth.
  • Recruit, coach and mentor high performing sales professionals.
  • Establish KPIs for sales performance, productivity, brand awareness and accountability locally and nationally and hold team accountable to results.
• Cross-Functional Collaboration
  • Partner with business unit leaders, Finance, Operations, IT and People Operations to ensure alignment on pricing, product positioning, branding, communications and resource planning.
  • Work closely with People Operations on team structure, performance management, communications, and pursuit talent development plans.
  • Collaborate with execution leaders to improve client retention and coordinate and train on upselling strategies.
  • Implement scalable systems and technology across our footprint, including marketing automation, analytics and reporting of KPIs.
• Team & Organizational Development
  • Build and lead a high-performing marketing and sales team, supporting philanthropy/community relations and communication across the organization.
  • Develop team of engaged and synergized direct and indirect reports, providing regular 1:1 connections, goals, accountability career pathing, development, training and coaching.
  • Foster a culture focused on positivity, partnership, accountability, innovation, experimentation and continuous improvement.
• Budget & Resource Management
  • Own the budget for marketing and sales, ensuring efficient allocation and ROI.
  • Evaluate and manage vendor relationships, agencies and contractors.

Competency Requirements

• Builds Effective Teams
  • Establishes common objectives and a shared mindset.
  • Forms teams with appropriate and diverse mix of styles, perspectives, and experience.
  • Creates a feeling of belonging and strong team morale.
  • Shares wins and reward team efforts.
  • Fosters open dialogue and collaboration among the team.
  • Cultivates Innovation
• Organizational Savvy
  • Sensitive to how people and the organization functions, capable of adapting your style to CSM’s ways of working.
  • Anticipates land mines and plans approach accordingly.
  • Deals comfortably with organizational politics.
  • Understands how to steer through the organization to get things done.
  • Understands the origin and reasoning behind key policies, practices, and procedures.
• Change Management
  • Leads organizational change initiatives related to growth, brand evolution, go-to-market strategy with clarity and purpose.
  • Anticipates resistance to change and proactively addresses risks through thoughtful communication, stakeholder engagement and phased implementation.
  • Translates strategic shifts into clear messaging, priorities and action plans for marketing and sales teams.
  • Builds alignment across executive leadership and cross-functional partners during periods of transformation.
  • Reinforces accountability and adoption by defining success metrics, monitoring progress and adjusting approach as needed.
• Strategic Mindset
  • Anticipates future trends and implications accurately.
  • Readily poses future scenarios and prepares planning to address same in clear, communicable manner.
  • Articulates credible visions of possibilities that will create sustainable value.
  • Creates competitive and breakthrough strategies that show a clear connection between vision and action.

Minimum Requirements

• Bachelor’s degree in business administration, marketing, communications or sales.
• 15+ years of progressive experience leading marketing, sales or revenue leadership roles.
• Proven experience leading integrated marketing and sales teams.
• Strong strategic planning, analytical and decision-making skills.
• Demonstrated ability to drive revenue growth and improve operational efficiency.
• Exceptional communication, partnership/influence and people-leadership skills.
• Experience developing and executing integrated go-to-market strategies.
• Proven track record leading teams and influencing senior leaders in fast-moving, complex national organization(s).
• Strong executive presence and communication skills, with the ability to translate sales and marketing concepts for non-SME audiences.
• Ability to influence a matrixed organization and build trust at all levels.
• Strategic thinker with a practical, solutions-oriented mindset.
• Excellent project management skills in dynamic, multi-stakeholder environments.
• Proficient in Microsoft Excel and Microsoft Word.

Strongly Preferred

• Experience in scaling midsize businesses or building functions from local to national.
• Strong background in digital marketing, analytics and CRM management.
• Experience in the construction industry (optional but beneficial).
• Exposure to brand development and high-growth commercial strategy.
• Proficient in the following applications: InDesign, Illustrator, Adobe Photoshop CS5 and Acrobat.