Vice President of Field Marketing and Health Plan Sales (Remote with Travel)

About the role

Aeroflow Healthcare is seeking a Vice President of Field & Health Plan Sales to lead and unify the company's national, field-based commercial organization. This role will develop and execute a unified go-to-market strategy across all field sales channels, support business units, and corporate strategy. It will also lead strategy development for existing and new initiatives, including emerging market opportunities, and assume ownership of Health Plan Sales and National Accounts.

Responsibilities

• Develop and execute a unified go-to-market strategy across all field sales channels supporting the business units and corporate strategy.
• Lead strategy development for both existing business lines and net new initiatives, including emerging market opportunities (e.g., clinical verticals, Care Compass, and future growth areas).
• Translate enterprise strategy into actionable, scalable sales plans across regions, channels, and customer segments.
• Ensure alignment and consistency in how Aeroflow goes to market across all external-facing teams.
• Establish a shared services model that supports multiple business units rather than siloed sales teams.
• Develop and mentor a high-performing, multi-tiered leadership team; establishing a culture of clarity and ownership where structure, performance expectations, and accountability are clearly defined across all levels.
• Foster a high-performance culture focused on ownership, collaboration, and results.
• Assume ownership of Health Plan Sales and National Accounts, transitioning responsibilities from existing leadership.
• Partner closely with internal stakeholders to ensure continuity, alignment, and growth in payer relationships.
• Drive expansion of payer partnerships, strategic accounts, and enterprise-level opportunities.
• Position Aeroflow as a preferred partner through innovative, value-driven solutions.
• Serve as a highly visible leader across the organization, partnering closely with senior stakeholders across business units and functions.
• Collaborate with leaders across Sales, Marketing, Strategy, Payor Relations, Clinical, and Operations to drive alignment and execution.
• Communicate effectively with executive leadership, providing insights, recommendations, and strategic direction.
• Champion a data-driven sales culture, using insights to inform strategy, validate decisions, and optimize performance.
• Analyze sales data, market trends, and customer insights to identify opportunities and refine go-to-market strategies.
• Translate complex data into clear, actionable strategies that drive measurable results.
• Oversee performance metrics including pipeline health, forecasting accuracy, territory performance, and ROI on sales and marketing efforts.
• Own national revenue performance across all field and payer-facing sales channels.
• Oversee forecasting, quota setting, and territory alignment to ensure attainment of organizational goals.
• Maintain budget oversight, including expenses related to client engagement, travel, and entertainment.
• Ensure effective allocation of resources to maximize return on investment.
• Lead national territory design, deployment strategy, and expansion planning.
• Identify high-growth markets and oversee entry strategies, including hiring and resource allocation.
• Ensure field teams are equipped with the tools, insights, and support needed to succeed.
• Oversee field marketing to ensure alignment with sales priorities and market strategy.
• Drive integration between marketing and sales to enhance demand generation and customer engagement.
• Ensure consistent messaging and execution across all regions and channels.
• Champion a strong, performance-driven sales culture across the organization.
• Support and help shape key engagement initiatives such as the National Sales Summit and President’s Club, reinforcing their importance to the broader organization.
• Partner with internal teams to bring these initiatives to life while serving as a visible champion of their purpose and impact.
• Inspire, motivate, and engage teams through clear vision, communication, and leadership presence.
• Continuously assess and evolve the structure of the commercial organization to support growth.
• Lead organizational design decisions across teams, roles, and leadership layers.
• Drive scalability, efficiency, and clarity as the organization expands.

Qualifications

• Bachelor’s degree in Business, Healthcare Administration, Marketing, or related field (MBA preferred).
• 15+ years of progressive leadership experience in national sales, payer sales, or commercial strategy.
• Experience in healthcare, managed care, or payer-facing environments.
• Proven success leading complex, multi-layered sales organizations across multiple channels.
• Demonstrated ability to build and execute go-to-market strategies across diverse business lines.
• Demonstrated success in organizational design and leading a shared services sales model in a complex, multi-business unit environment.
• Proven experience leading and scaling a commercial organization through high-growth transitions (e.g., $500M to $1B+ revenue).
• Strong analytical mindset with the ability to translate data into actionable business strategies.
• Exceptional executive presence, communication skills, and cross-functional influence.
• Ability to own revenue targets and drive measurable growth.
• Ability to travel nationally as needed.

Skills

• Ability to translate enterprise vision into actionable commercial strategy.
• Experience building multi-channel go-to-market strategies across business units.
• Strategic oversight of the sales operations and tech stack (CRM, BI, and other tools).
• Ability to analyze complex data sets (sales performance, payer trends, territory data, pipeline health).
• Translates data into clear insights and actionable strategies.
• Uses data to validate decisions, not just report outcomes.
• Strong understanding of KPIs, forecasting, and performance drivers.
• Comfort with ambiguity — can make decisions with imperfect data.
• Exceptional ability to communicate complex ideas simply and clearly.
• Strong executive presence — confident, credible, and concise.
• Tailors messaging for different audiences (frontline → executive team).
• Experience presenting strategic commercial roadmaps and performance updates to the executive team.
• Skilled in telling a compelling story with data.

Benefits

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!