Vice President of Community & Brand

Key Responsibilities

• Develop and execute a company-wide community and brand strategy focused on trust, engagement, product adoption, and long-term customer retention.
• Scale community initiatives into a core driver of customer connection and brand growth.
• Omnichannel Community Management
• Oversee online communities, clinician meetups, customer advisory groups, live events, and engagement programs.
• Strengthen feedback loops between practitioners and internal product teams.
• Executive Storytelling and Public Engagement
• Lead livestreams, digital communications, and public-facing storytelling initiatives.
• Humanize company messaging and strengthen transparency with customers and the broader mental health community.
• Brand Communications and Influence
• Manage public relations strategy, influencer partnerships, brand ambassadors, and social media communications.
• Ensure consistent, authoritative, and empathetic brand positioning across channels.
• Innovation and Technology Integration
• Identify and adopt emerging technologies, including ethical AI applications, to improve community engagement and customer experience.
• Drive experimentation and innovation across digital engagement initiatives.
• Leadership and Organizational Development
• Manage budgets, team resources, and strategic marketing initiatives.
• Contribute to the Marketing Leadership Team and broader company growth strategy.
• Help build a strong organizational culture and career development environment for team members.

Ideal Candidate Profile

• Bachelor’s degree required. Mental Health-related Education, Research, Or Clinical Experience Strongly Preferred.
• 8+ years of experience within corporate, SaaS, HealthTech, or Mental HealthTech environments.
• Strong public communication and thought leadership presence.
• Experience across social media, PR, events, and community-building initiatives.
• Comfortable with modern digital tools, AI technologies, and emerging engagement platforms.
• Track record of innovative marketing and brand execution.
• Strong customer empathy and relationship-building mindset.

Compensation

Base salary range: $240,000–$300,000 USD.

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k) with company match
• Flexible time off and wellbeing days
• Paid parental leave and backup care
• Tuition reimbursement
• Mental health support resources
• Employee Resource Groups (ERGs)