Vice President of Brand Marketing

Unique Vacations, Inc. is an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts, providing exclusive marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included® experience.

About the role

The Vice President of Brand Marketing will lead brand and media strategies, driving growth and profitability. This role acts as an agent for change and innovation, aligning department heads within the Marketing team to evolve and refine the brand across digital and traditional channels.

Responsibilities

• Develop and implement the company’s overall marketing strategy.
• Oversee the Marketing and Advertising Departments.
• Collaborate daily with the Advertising Agency to evolve and refine the brand.
• Oversee the incorporation of Social Media across digital marketing platforms and paid media channels to increase revenue.
• Drive the implementation of marketing campaigns that meet business objectives and drive leads.
• Set performance and financial goals and attain them through team direction and management.
• Build and lead a marketing team that is deeply analytical, focusing on customer acquisition and spend optimization.
• Prepare and allocate budgets.
• Research and identify new business opportunities by developing a refreshed and expanded proposition across marketing channels.
• Seek new business tools and methods.
• Ensure brand, visual identity, and design conventions are consistent across all touchpoints (web, customer support, social, imaging, and traditional media).
• Lead the creation and execution of comprehensive, measurable marketing strategies to drive sales.
• Utilize market and competitive research to understand, segment, and define target markets, refining the company’s product value.
• Collaborate with executives and team leaders to decide on business strategies.
• Work with Sales and other functional teams to drive growth objectives, product marketing, funnel optimization, and strategic business goals.
• Develop critical metrics and marketing reports for the Leadership team based on annual objectives, demonstrating contribution to revenue goals.
• Position the Customer Care organization to provide an exceptional customer experience, manage retention, and drive revenue growth.
• Utilize Key Performance Indicators to improve service delivery and customer satisfaction.
• Promote and implement initiatives supporting industry-leading benchmarks for customer retention.
• Prepare service improvement plans in response to consumer satisfaction survey results.
• Accountable for departmental budget, staffing, spending strategies, and P&L to drive growth and cost efficiencies.
• Perform other tasks as required by management.

Requirements

• Experience creating and managing plans to achieve sustainable, profitable growth through revenue expansion.
• Previous success managing paid search, email, SEO, display, and social media with measurable results.
• Outstanding communication skills, with the ability to build credibility quickly and provide clear direction.
• Strong analytical skills—able to leverage data into actionable insights for impactful marketing programs.
• Expert understanding of digital marketing KPIs, metrics, analytics, and reporting methods.
• High integrity and strong business ethics.
• Proficiency in Microsoft Office suite (Excel, Word, PowerPoint), MS Project, and SharePoint.
• Exceptional emotional intelligence and interpersonal skills.
• Highly collaborative team player contributing to a positive, purpose-driven company culture.
• Proven success leading cross-functional teams through change, new initiatives, and process improvements.
• Track record of innovative strategic thinking combined with pragmatic execution and results delivery.
• Ability to travel domestically and internationally.
• Ability to meet deadlines and work well under pressure.
• Excellent leadership skills and professional demeanor.
• Ability to communicate and partner with all levels of employees and external partners.
• Extremely collaborative across the organization and Leadership Team to create a results-driven environment.

Qualifications

• BA or equivalent in marketing, advertising, communications, or a related field (Master’s Degree preferred).
• Over eight years of related experience and/or training; over eight years of executive marketing experience with a focus on product marketing and content.

Benefits

• Health, dental, and vision insurance.
• Employer-paid life insurance, short-term disability (STD), and long-term disability (LTD).
• Sick days and vacation days.
• 9 paid holidays.
• Tuition assistance.
• Parental leave.
• 401K plan with company match.
• After 6 months of continuous employment, discounted rates at Sandals and Beaches Resorts.

About Unique Vacations

Unique Vacations Inc. is the exclusive worldwide representative for Sandals and Beaches Resorts, offering marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included® experience. Sandals Resorts features 19 luxury resorts for couples across the Caribbean, while Beaches Resorts offers three family-friendly locations in Jamaica and Turks & Caicos. Headquartered in South Florida, we are a short distance from the Caribbean islands we represent.