Vice President, Media & Growth Analytics

About the role

This role will drive the global strategy in line with today's consumer journey, focusing on digital acceleration for the brand. You will develop and execute consumer experiences across all touchpoints to support brand launches and brand strategies, ensuring smooth 360 campaign execution and an engaging omnichannel experience for consumers, brand/product awareness, and sales.

In partnership with Global Online Technology teams, this role will focus on innovation and technology (internal and partner-led) to enable new consumer experiences. Working across both new product launches and evergreen activations, you will deliver a best-in-class shopping experience for the brand's consumers, emphasizing executional excellence on today’s digital-first consumer journey and data-driven strategies aligned with brand equity, platform relevancy, and asset development.

Responsibilities

• Drive the e-commerce strategy across online channels (brand.com, 3rd Party Platforms, PurePlays, and Retailer.com).
• Align with the Brand's Global Launch and Marketing program calendars.
• Direct day-to-day online operations relating to e-commerce, with oversight responsibility for operating metrics and key performance drivers.
• Partner with global affiliates to drive growth.
• Identify and execute actionable customer acquisition and retention opportunities through in-depth analysis of consumer behavior data.
• Collaborate with Online Planning to set and forecast sales goals and optimize inventory allocation.
• Identify and engage in profitable online business partnerships with retailers and 3rd-party sales drivers.
• Create and execute a best-in-class experience across online channels (retailer.com, affiliate, 3rd-party sales drivers).
• Ensure accuracy of product content, promotion execution, and adherence to objectives.
• Accountable for reporting and analysis with stakeholders to share insights.
• Build, manage, and refine online assortment, promotions, price management, and product/content story presentation.
• Remain synergistic with cross-channel marketing planning, marrying expertise of traditional sales approaches with online sales.
• Manage relationships with Global Marketing representatives.
• Lead partnerships with all Regions and Affiliates to develop locally relevant and compelling messages and innovate in new and relevant platforms.
• Partner with marketing categories to enhance product stories and increase relevancy regarding product efficacy.
• Work with and through Production/Engineer teams and Fulfillment Operation leads for e-commerce performance and customer satisfaction.
• Oversee email marketing and acquisition marketing programs and communication strategy.
• Ensure online marketing strategy supports overall brand.com and brand strategy.
• Approve email calendar and segmentation.
• Develop acquisition programs to drive awareness, engagement, and new customers to sites.
• Build a high-performing and competitive team.
• Cultivate a strong sense of customer-centric site experience.
• Demonstrate and encourage daring sales strategies while remaining true to the brand.
• Effectively lead a cross-cultural and global team with vision and a "one team" mentality.
• Develop a team that creates and maintains partnerships with online retailer.com accounts and guides co-op sales practices.

Requirements

• 15+ years of related experience.
• BS/BA college degree required; MBA preferred.
• Proven track record in running a successful Direct-to-Consumer global e-commerce business with significant year-over-year growth in a highly competitive industry.
• Proven track record in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management.
• Demonstrated significant successes in B2C online marketing, campaign development and management, customer acquisition and retention; be a true digital champion.
• Advanced online customer analytical skills, highly detail-oriented, and unprompted follow-through.
• Insight-led, driving insight capability and mentality to inform decisions across site, social, and digital marketing executions.
• Experience developing an omnichannel brand vision in partnership with the Global Brand team and implementing it specifically in the online channel with flawless and consistent execution.
• Proven leadership and team management skills derived from direct responsibility for building and managing a cohesive, high-performing team.
• Keen business acumen plus the ability to function as a senior strategist with key members of the executive management team.
• Demonstrated big-picture thinking and experience in a dynamic, high-growth environment.
• Exceptional written and verbal communication skills, with the ability to clearly communicate complex or digital/social concepts to a non-digital audience.
• Creative, diplomatic, calm under pressure, and strong interpersonal skills.
• Ability to travel as required.
• Luxury goods sensibility.