Vice President, Influence & Social Strategy, Ogilvy Health

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since its founding 75 years ago. It builds on that legacy through Borderless Creativity—innovating at the intersections of advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating across over 120 offices in nearly 90 countries. Ogilvy ranks as the #1 global agency network for creative excellence and effectiveness by WARC.

About the role

Ogilvy Health is seeking a VP, Influence & Social Strategy to join our team. This leadership position offers a unique opportunity to define, lead, and innovate integrated social media and influencer marketing strategies for top-tier pharmaceutical and medical device PR and advertising clients. As a principal architect of engagement, you will set the strategic direction for both branded and unbranded programs, pioneering novel approaches across owned social channels and high-impact influencer collaborations while ensuring alignment with brand objectives and adherence to FDA and FTC regulatory frameworks.

Responsibilities

• Serve as a thought leader and strategic architect, driving seamless integration between social media innovation, brand strategy, and engagement planning for Ogilvy Health’s top clients.
• Cultivate and expand deep, trust-based relationships with senior client stakeholders, acting as a trusted advisor to address complex challenges and deliver strategic counsel.
• Lead the end-to-end strategy, development, and execution of large-scale, complex campaigns, including budgeting, resource allocation, timeline management, and performance analytics.
• Champion the strategy, development, and execution of groundbreaking influencer marketing programs (branded and unbranded), including influencer identification, contract negotiation, relationship management, and content brief creation.
• Define and implement data-driven content strategies for product and corporate social media channels, ensuring engaging, relevant, and compliant content.
• Provide executive oversight for premium creative content development, delivering strategic briefs to creative teams and collaborating with copywriters, designers, and video producers.
• Architect seamless collaboration across PR, Advanced Analytics, Creative, and Paid Media teams, as well as external partner agencies, to maximize campaign impact.
• Maintain an exhaustive understanding of FDA and FTC regulations pertinent to healthcare social media and influencer marketing, implementing proactive compliance strategies.
• Track, analyze, and interpret campaign performance data, delivering executive-level reports and driving data-driven optimization.
• Identify and implement emerging social media trends, platforms, and technologies to push boundaries and redefine campaign performance.
• Provide inspiring leadership and mentorship to foster a high-performance, collaborative, and growth-oriented team environment.
• Play a critical role in new business initiatives, including leading RFP responses, developing pitches, and expanding the agency’s footprint in the healthcare sector.

Requirements

• Extensive experience leading unbranded and branded pharmaceutical social media programming at a senior level.
• Proven expertise in integrating social media as a cornerstone of omnichannel marketing strategies.
• 8+ years of progressively responsible experience leading healthcare client engagements, ideally within a top-tier PR or advertising agency or in-house marketing leadership role.
• A distinguished track record of conceptualizing, developing, and managing impactful influencer programs for healthcare clients.
• Extensive experience leading social media channels for major healthcare brands, including strategic use of third-party scheduling, monitoring, and listening platforms.
• Comprehensive understanding of FDA and FTC regulations related to healthcare social media and influencer marketing.
• Superior analytical capabilities to interpret complex data, forecast campaign performance, and generate actionable insights.
• Ability to thrive in a high-pressure, rapidly evolving environment, managing multiple executive-level projects with adaptability.

Benefits

Ogilvy celebrates its people by providing tools for success, autonomy to explore new paths, and support from expert colleagues across the network. We offer opportunities to work on impactful projects with a talented team.

Click here for more details on our competitive benefits package.

Pay

The base salary range for this position is $100,000—$230,000 USD.