Vice President-Brand Strategist, Ogilvy Health

Job posted: 09/09/2026

About the Role

At Ogilvy Health, brand strategy blends science, audience truth, creativity, and culture to create ideas that move people. The Vice President, Brand Strategist will serve as a strategic leader across assigned brand teams, shaping insights, positioning, creative briefs, workshops, and strategic narratives. The role involves mentoring junior talent, contributing to new‑business opportunities, and exploring AI‑enabled tools and modern ways of working.

Responsibilities

• Brand Strategy Leadership: Guide development of brand strategy, positioning, messaging, creative briefs, and strategic recommendations; translate clinical complexity and market dynamics into compelling brand stories; uncover “contagious” strategic ideas that inspire creative work.
• Client Partnership & Influence: Act as primary strategic partner for assigned clients; facilitate workshops and internal sessions; turn research, data, and science into actionable strategic direction; expand strategic value and deepen client relationships.
• Insight, Research & Strategic Development: Lead synthesis of primary and secondary research to identify insights about HCPs, patients, caregivers, and other stakeholders; apply cultural foresight and marketplace understanding to define strategic opportunities; shape brand narratives that connect audience truth, scientific credibility, and creative opportunity.
• Creative Strategy & Briefing: Craft clear, inspiring creative briefs; partner with Creative teams throughout development to keep ideas strategically grounded; evaluate creative concepts against strategic objectives and audience relevance; develop compelling presentations.
• New Business & Growth: Contribute to pitch development, strategic insights, brand stories, and workshop materials; help senior strategy leaders create differentiated approaches for new business and organic growth; demonstrate the value of Ogilvy Health’s integrated strategy model.
• AI, Innovation & Modern Strategy: Explore AI‑enabled tools (e.g., WPP Open) to enhance audience understanding, competitive analysis, briefing, personalization, and storytelling; champion responsible experimentation with AI; inspire teams to use technology to sharpen thinking and elevate work quality.
• Talent, Team & Culture: Mentor and develop junior strategists; model great strategy—curious, collaborative, rigorous, imaginative, generous; foster a culture of curiosity, experimentation, collaboration, and continuous learning; partner with senior leadership to raise strategic standards.

Requirements

• 7+ years of experience in brand strategy, strategic planning, account planning, healthcare marketing, research, consulting, or a related discipline.
• Significant experience in healthcare, pharmaceutical, biotech, wellness, or other regulated categories.
• Ability to translate science, data, research, and audience understanding into clear strategic direction.
• Experience developing brand positioning, messaging strategy, creative briefs, strategic workshops, research synthesis, and client presentations.
• Proven ability to lead brand teams, partner with clients, and influence cross‑functional teams.
• Strong understanding of HCP, patient, caregiver, and stakeholder audiences.
• Skill in identifying meaningful insights from primary/secondary research, competitive analysis, cultural trends, and marketplace dynamics.
• Excellent written and verbal communication skills; ability to simplify complexity and tell compelling strategic stories.
• Strong facilitation and presentation skills, comfortable leading workshops and presenting to clients.
• Experience mentoring junior talent and elevating the strategic work of others.
• Curiosity about AI, emerging technologies, modern marketing platforms, and their impact on strategy and brand building.
• Proficiency in PowerPoint and ability to create executive‑ready strategic presentations.
• Advanced degree or relevant experience in strategy, communications, psychology, sociology, marketing, life sciences, or a related field (preferred).

Benefits

Ogilvy celebrates its people and provides the tools, autonomy, and collaborative expertise needed to succeed. Employees receive a competitive benefits package, access to a global network of specialists, and opportunities to work on impactful, purpose‑driven projects.

Pay

Base salary range: $100,000 – $230,000 USD (individual compensation varies based on location, experience, and other job‑related factors).