Vice President, GTM & Marketing

Location: Remote - US based candidates only, no visa sponsorship available. Compensation: $174,000 – $316,100 annually.

About the role

For our client, we are seeking a Vice President, GTM & Marketing to join the team of a leader in the Enterprise Technology space. This executive will shape go-to-market direction for fintech-focused offerings, with a strong emphasis on product marketing, brand strategy, and demand generation. The role will guide launch readiness for new products and enhancements while helping drive organizational alignment through thoughtful change management. Success in this position will depend on close partnership with cross-functional leaders to create clear messaging, support adoption, and strengthen customer engagement.

Responsibilities

• Develop and implement go-to-market strategies for fintech solutions.
• Lead initiatives in product marketing, brand strategy, and demand generation.
• Oversee launch planning for new products and enhancements.
• Design change management strategies to drive organizational transformation.
• Create internal communication and stakeholder engagement plans.
• Collaborate with cross-functional teams for cohesive product launches.
• Develop customer education and onboarding programs.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications; MBA preferred.
• 15+ years of leadership experience in B2B SaaS, fintech, or digital products.
• Experience in enterprise product marketing and change management.
• Proven success in launching complex technology platforms.
• Strong executive communication and cross-functional leadership capabilities.

Benefits

• Work in a standard office environment with opportunities for travel.
• Engage in dynamic projects within a rapidly evolving fintech landscape.
• Lead a high-performing team in a crucial executive role.