Vice President, Growth Strategy & Marketing Operations

About the role

The Vice President, Marketing & Growth serves as a key strategic and commercial leader responsible for driving enterprise growth, brand strength, client acquisition, retention, and revenue performance across the VCA network of hospitals. This role will play a critical leadership role in accelerating VCA’s next phase of growth by strengthening brand trust, expanding client relationships, and activating demand across VCA’s national hospital network.

Responsibilities

• Operate as a strategic thought partner to the VP Chief Marketing Officer to define VCA’s marketing and branding strategy and growth agenda.
• Designs and leads execution for a multi-year marketing and growth roadmap aligned with VCA’s strategic priorities.
• Use data-driven insights to identify marketing opportunities, competitive positioning, and client trends.
• Establish and report on KPIs, dashboards, and performance reporting to measure ROI and marketing effectiveness.
• Lead and develop the Marketing Strategy & Planning team, ensuring alignment of team goals, performance metrics, and growth objectives.
• Lead marketing investment and budget allocation decisions aligned to enterprise objectives, growth priorities, and highest-impact opportunities.
• Develop and steward the Marketing Strategy Narrative for MVH, including Annual Planning, governance forums, and strategic communications.
• Maintain knowledge on emerging market trends, client behaviors, competitive intelligence, and industry innovations to maintain a best-in-class marketing function.
• Fulfill other related duties as assigned.

Qualifications

• Bachelor’s degree in business, marketing or related field.
• Master’s degree in business, marketing or related field.
• 15+ years of progressive marketing and branding experience; experience designing and executing marketing tactics and brand strategies.
• People leadership experience.
• Services, multi-units, leading enterprise-wide initiatives.
• Ability to read, write, and speak English.
• Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, and move) up to 50 pounds.
• Occasionally exposed to airborne particles and illness from patients and chemicals related to animal care and office equipment.
• Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
• Specific vision abilities required by this position include close vision.
• Occasionally exposed to loud noises.
• Physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this position.
• Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
• Up to 30% travel is required for this position.

Compensation

Compensation is negotiable based on education, experience, and other relevant credentials. The US base salary range for this full-time position is $231,616.00 - 289,520.00. Our salary ranges are determined by role, level, and location. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only. If you are a current associate, you will need to apply through our internal career site. Please log into Workday and click on the Jobs Hub app or search for Browse Jobs. Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!