Vice President, Growth Marketing and Brand at Water.org

Water.org is a global nonprofit organization with a mission to remove barriers between people living in poverty and access to safe water and sanitation solutions. Today, 1 in 4 people lack access to safe water, 2 in 5 lack a safe toilet, and 1 million deaths occur annually from water-related diseases. Founded by Gary White and Matt Damon, Water.org has pioneered market-driven financial solutions for over 30 years, empowering more than 92 million people across 15 countries with safe water or sanitation. Our model mobilizes capital efficiently—every dollar donated unlocks $21 for water and sanitation solutions—and has facilitated 20.4 million loans with a 98% repayment rate, primarily benefiting women and low-income households.

About the role

Water.org is seeking an innovative leader for the VP, Growth Marketing & Brand to build enterprise channels, lifecycle marketing, and performance operations that amplify and scale audience engagement. Partnering with the Chief Revenue Officer, you will modernize and scale the marketing function, steward the Water.org master brand, and lead audience growth and supporter engagement strategies to drive global awareness, engagement, and revenue. You will also collaborate with VP, Get Blue to scale grassroots and consumer platform revenue from $7M to $10M over the next two years.

This role is ideal for a seasoned marketing leader with a track record in building modern growth engines, scaling performance marketing, and stewarding collaborative brand strategies that drive revenue—someone who shares our belief that safe water is a transformative investment in health, education, and economic opportunity.

Responsibilities

• Lead the evolution and execution of Water.org’s global brand strategy, ensuring consistent visual identity, messaging, and brand standards across all regions and brand architectures, including Get Blue.
• Develop and scale the grassroots and supporter-led fundraising strategy in partnership with agencies, designing toolkits and optimized supporter journeys to grow revenue.
• Modernize and scale the marketing function to support the entire enterprise, providing strategic brand stewardship and growth capabilities (paid media, production, digital marketing).
• Serve as a senior brand advisor to the Chief Revenue Officer and executive leadership, building data, technology, and attribution infrastructure to link marketing investments to audience acquisition, engagement, and revenue outcomes.
• Own Water.org’s growth marketing engine, driving performance, paid media, organic social, and lifecycle marketing strategies to expand reach, convert cultural interest into action, and build lifelong supporter relationships.
• Partner with VP, Get Blue to optimize the platform, systematically acquire younger audiences, and convert cultural participation into long-term supporter engagement.
• Identify emerging cultural moments, digital trends, and platforms to grow awareness and maximize value for corporate partner activations.
• Develop and lead relationships with corporate partners, online creators, and cultural platforms to deliver mutually valuable campaigns that extend reach and enhance brand equity.
• Build, lead, and mentor a cross-functional marketing team across brand, growth, content, and creative functions, fostering a culture of accountability and inclusion.
• Collaborate with Development, Global Impact, and the Office of the CEO to align growth efforts with organizational priorities and integrated planning for major visibility moments.
• Manage external agency and vendor relationships to ensure strategic alignment, quality execution, and efficient resource use.
• Define and track KPIs for audience acquisition, digital conversion, grassroots revenue, and marketing ROI, while measuring shared enterprise outcomes with Get Blue leadership.

Requirements

• 15+ years of senior-level experience in brand, growth marketing, or related fields within complex, consumer-facing environments (corporate, agencies, media, tech, or mission-driven organizations preferred).
• Proven track record managing global brand architectures and governance, ensuring visual and messaging consistency across a master brand and its distinct platforms.
• Demonstrated experience planning, executing, and scaling multi-channel marketing campaigns with corporate partners, online creators, and cultural platforms to drive brand equity and audience acquisition.
• Expertise at the intersection of brand stewardship and performance marketing, with direct experience overseeing MarTech stacks, database marketing, attribution modeling, and data-driven audience segmentation.
• Strong people management experience, including mentoring senior leaders and building collaborative, cross-functional teams.
• Ability to use metrics and audience testing to inform strategy, directly linking marketing investments to revenue, engagement, or fundraising outcomes.
• Experience translating commercial marketing methodologies into mission-driven engagement models (nonprofit experience beneficial but not required).
• Ability to engage diverse stakeholders—including high-value donors, corporate executives, and everyday supporters—while protecting global brand trust.
• Commitment to Water.org’s mission and a willingness to advance the organization’s goals.

Skills

• Strategic marketing and growth expertise
• Brand strategy and cultural relevance
• Team leadership and operational excellence
• Stakeholder engagement and relationship management
• Data-driven decision-making and performance analytics

Benefits

• Medical, dental, and vision insurance
• Life and disability insurance
• Retirement program
• Periodic reviews for merit and incentive pay based on organizational and personal achievement

Pay

Compensation range: $200,000–$230,000, with up to 20% incentive bonus eligibility for FY27.

Schedule

• Fully remote opportunity based in select U.S. states (CA, CO, CT, FL, GA, IL, KS, MD, MA, MO, NJ, NY, NC, OR, PA, SC, TX, VA, WA).
• Up to 15% domestic and international travel required.

Water.org is an equal opportunity employer committed to providing an inclusive environment. Reasonable accommodations are available for qualified applicants and employees to complete the application process or perform essential job functions.