Vice President Group Director, Media

About the Role

We’re looking for an inspiring Vice President/Group Director of Media to lead the charge for a major retail client. In this role, you’ll take ownership of media leadership—guiding the vision, strategy, and execution across all media channels. You’ll collaborate closely with client partners and internal teams to develop integrated campaigns that drive business growth and connect with consumers in meaningful ways. Your leadership will empower a dynamic media team, foster a culture of creativity, and champion innovative solutions that set our client apart.

Responsibilities

• Lead a core team responsible for strategic initiatives on a top retail brand
• Articulate departmental and customer segmentation and media tactics
• Oversee development of program strategies across different teams
• Assume a lead role on core client teams and new business opportunities
• Maintain senior-level relationships with publishers and clients
• Engage in public relations within the media field
• Represent the agency within industry organizations
• Support relevant training sessions
• Establish long-term trust with clients

Qualifications

• Four-year degree (Master’s degree preferred)
• 6-12 years of advertising and marketing industry experience; retail business experience strongly preferred
• 3 years of staff management and team leadership
• Deep understanding of core media planning principles (e.g., audience segmentation, reach and frequency, media mix modeling)
• Expert-level strategy development across channels: Linear TV, Streaming, Digital Video, Audio, Social, Display, Content (Upfront, OOH, Experiential, and Programmatic a plus)
• Proven leadership ability and previous client relationship experience
• Exemplary verbal and written communication skills
• Strong time management and problem-solving skills
• Proficiency in Excel, Word, PowerPoint, MRI, and CMR
• Track record of successful problem-solving
• Superior interpersonal and presentation skills
• Open to travel as needed
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

• Medical, dental, and vision coverage
• Disability insurance
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation range: USD $149,340.00 - USD $239,148.00 annually. This role may also be eligible for bonus or incentive compensation.