Vice President Director, Media

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and recognized by Forrester and Gartner, Digitas serves the world’s leading brands through a global network of more than 5,500 employees across over 65 offices in 43 countries.

About the Role

You’ll take ownership and direct responsibility for management within the Media group on key accounts and overall for the team, leading strategy development and the writing of media plans—plus you’ll oversee project negotiation, implementation, and performance analysis.

Responsibilities

• Translate brand marketing objectives into succinct digital media strategies that impress and excite our clients, and transform marketing challenges into platform-agnostic communications.
• Provide relevant, timely digital media expertise—bonding with brand teams to help them truly understand why they need digital marketing, and then helping them adapt their thinking and approach accordingly.
• Astutely identify broader opportunities for Digitas (creative and other services) and articulate opportunities to senior leadership in a timely, relevant manner.
• Develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies.
• Act as a “chameleon,” ably shifting and adapting to meet business demands and individual client needs.
• Effectively and enthusiastically represent Digitas—you’ll be the face of our company, the person whom staff and clients alike look up to.
• Willingness to travel as needed—you’re open to new places, new faces, and new ideas.

Requirements

• Four years of college education (and preferably a master’s degree) plus ten to twelve years of agency experience.
• Deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies.
• An ability to think beyond just media—no matter what the solution requires, you’ll be a sharp, informed digital marketing advocate and expert for our clients and our team.
• Knowledge of qualitative measurement approaches—online and offline—and how/when to apply them so that we deliver measurable successes.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Medical coverage, dental, vision, and disability insurance.
• 401K retirement plan.
• Parental and family care leave, family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $121,315.00 - USD $185,920.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.