Jobs · Business Development · New York

Vice President, Group Director, Engagement Strategy

Razorfish Health · New York, NY · 4 wk ago
HybridBusiness Development$160k/yrFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections where posting has real specific content. We need to parse the posting. Company Description: includes description of Razorfish Health, etc. That could be "About the role"? Actually "Company Description" is about the company. The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly. We have: - Company Description: description of Razorfish Health, mission, etc. Could be "About the role"? Actually "About the role" would be overview of the position. There's an "Overview Overall Description" section that describes the VP role. That is appropriate for "About the role". So we can put that under

About the role

with paragraphs. - Responsibilities: there is a "Responsibilities" heading with bullet list. We'll output

Responsibilities

then
  • each bullet. - Qualifications: there is a "Qualifications" heading with "Job Requirements" bullet list. We'll output

    Qualifications

    with
    • . - Skills: there is "Skills And Capabilities" heading with bullet list. We'll output

      Skills

      with
      • . - Benefits: there is "Additional Information" includes benefits description: medical coverage, dental, vision, disability, 401K, parental leave, etc. Also mention "Publicis Groupe provides robust and inclusive benefit programs...". So we can create

        Benefits

        with
        • items. - Pay: there is "Compensation Range: USD $159,695.00 - USD $255,645.00/Annually." plus mention bonus eligibility. So we can create

          Pay

          with paragraph(s) containing that info. - Schedule: Not mentioned. No schedule info. So we should not include Schedule section. - Requirements: Already covered under Qualifications? There's also "Job Requirements" bullet list under Qualifications. The instruction says we can have Requirements heading separate from Qualifications. But we have content under Qualifications that includes both requirements and maybe qualifications. However we have a separate "Qualifications" heading in the posting. The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to decide where to put the content. The posting has "Qualifications Job Requirements" bullet list. That could go under Requirements (or Qualifications). Since we have both headings, we could split: Requirements could be the bullet list under "Job Requirements". Qualifications could be the degree and experience statements? Actually the bullet list includes: Bachelor’s degree ...; advanced degree is a plus. 10+ years experience... Significant healthcare... Experience leading... Proven experience managing... Experience contributing... That seems like qualifications/requirements. So we could put all that under Requirements. Then Qualifications could be empty? But we must not emit a heading with filler/placeholder text. So we should not include Qualifications if we have no distinct content. However the posting also has a separate "Skills And Capabilities". So we can map: - About the role: from Overview Overall Description paragraph(s). - Responsibilities: from Responsibilities bullet list. - Requirements: from Qualifications Job Requirements bullet list. - Skills: from Skills And Capabilities bullet list. - Benefits: from Additional Information benefits description. - Pay: from Compensation Range paragraph. We should not include a separate Qualifications heading. Check if any other sections like "Overview Overall Description" could be considered About the role. Yes. Now we need to preserve all substantive information, not invent or summarize away detail. We need to keep the details exactly as given, but we can rephrase? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we should keep the content verbatim (or close) but we can format into HTML. We should not omit any detail. So we need to include all bullet points exactly as they appear. Let's extract the text. Company Description paragraph(s): "What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022. We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you. We’re interested in you—are you interested in us? Keep reading, and let us know. At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow. We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster." We need to keep that as prose under About the role. Overview Overall Description paragraph(s): "Overall Description The VP, Group Engagement Strategy is a senior strategic leader responsible for shaping customer-centered, omnichannel engagement strategies across a portfolio of healthcare brands. This person turns audience, behavioral, cultural, channel, and performance insights into connected experiences that help brands engage healthcare professionals, patients, caregivers, and other key stakeholders in meaningful ways. This leader oversees the strategic vision across multiple accounts or a large, complex piece of business, while remaining close enough to the work to guide briefs, journey development, experience planning, channel strategy, measurement planning, and optimization. The VP, Group Engagement Strategy partners closely with brand strategy, account management, creative, media, data and analytics, technology, and project management to ensure the customer experience is cohesive across touchpoints and grounded in clear business and customer objectives. The role also serves as a senior client partner, people leader, and agency thought leader. The VP, Group Engagement Strategy will elevate the field, mentor strategy talent, establish standard processes, and contribute to organic growth and new business opportunities." We can combine with About the role? Actually About the role should include this overview. The company description is separate but could also be part of About the role? The instruction says About the role heading for section headings (e.g. About the role, Responsibilities...). So we should put the role overview under About the role. The company description could be considered part of About the role as well, but we might duplicate. However we must preserve all substantive information; we can include both under About the role as separate paragraphs. That's fine. Now Responsibilities bullet list: Let's extract each bullet. From the text: "Lead engagement strategy across multiple brands, audiences, and workstreams, translating business goals and customer needs into connected omnichannel strategies. Own the strategic approach to customer journeys, experience ecosystems, channel roles, content sequencing, behavioral drivers, and moments that matter. Direct the development of data-driven briefs and engagement frameworks that inspire creative, media, experience, and technology teams. Synthesize qualitative and quantitative research, audience intelligence, media behavior, cultural trends, CRM data, and campaign performance into clear strategic direction. Partner with brand strategy to connect brand positioning and communications strategy to actionable customer experiences across channels and touchpoints. Collaborate with media, data and analytics, CRM, technology, user experience, and creative teams to design integrated programs and define opportunities for personalization and optimization. Guide measurement planning by establishing objectives, customer behaviors, success indicators, learning agendas, and optimization opportunities with analytics partners. Serve as a trusted senior advisor to clients, leading strategic conversations and presenting complex thinking in a clear, compelling, and actionable way. Provide strategic oversight and quality control across deliverables, ensuring consistency, rigor, and a strong connection between insights, strategy, execution, and measurement. Find opportunities to expand client relationships, shape new scopes of work, and bring proactive strategic ideas to existing business. Play a leadership role in new business pitches, including insight development, strategic narrative, engagement planning, and presentation delivery. Lead, mentor, and develop engagement strategists across levels; set clear expectations, allocate resources effectively, and create opportunities for growth. Help evolve the Engagement Strategy discipline through tools, best practices, training, thought leadership, and collaboration across the agency and Publicis network." We need to keep each as
        • . Now Qualifications Job Requirements bullet list: "Bachelor’s degree in marketing, communications, behavioral science, anthropology, sociology, psychology, or a related field; advanced degree is a plus. 10+ years of experience in engagement strategy, experience strategy, communications planning, digital strategy, CRM, omnichannel planning, or a related discipline. Significant healthcare, pharmaceutical, or life sciences agency experience, with the ability to navigate complex brands, audiences, and regulatory environments. Experience leading strategy across HCP, patient, caregiver, and/or payer audiences and across a mix of personal and non-personal channels. Proven experience managing senior client relationships, leading teams, and overseeing strategy across multiple accounts or a complex portfolio of work. Experience contributing to organic growth and leading strategic workstreams for new business pitches." We'll put under Requirements heading. Now Skills And Capabilities bullet list: "Demonstrated ability to connect customer insight, brand strategy, channel behavior, content, data, and technology into an actionable engagement vision. Deep understanding of customer journeys, omnichannel ecosystems, channel roles, audience segmentation, personalization, and experience planning. Strong command of qualitative and quantitative research and the ability to translate varied data sources into focused strategic recommendations. Ability to balance high-level strategic leadership with hands-on development and refinement of briefs, frameworks, journeys, and presentations. Exceptional storytelling, writing, communication, and presentation skills, including the ability to build persuasive strategic narratives for senior audiences. Strong leadership and coaching skills, with experience building impactful teams and developing strategy talent. Highly collaborative approach and the ability to influence across account, creative, media, analytics, technology, medical, and project management teams. Comfort operating in a fast-paced environment, managing ambiguity, prioritizing across workstreams, and maintaining strategic quality under tight timelines. Intellectual curiosity and a proactive point of view on healthcare, customer behavior, emerging channels, technology, and the evolving engagement landscape." We'll put under Skills heading. Now Benefits: from Additional Information: "Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines." We need to remove EEO/equal-opportunity boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should remove the EEO line: "All your information will be kept confidential according to EEO guidelines." Also remove the contact line? That's application instructions? It says "

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