Vice President, Group Director, Account Planning

About the Company

Digitas Health is the modern creative agency that takes on the biggest moments in healthcare, raises the standard of creative, and connects people, partners, and ideas to create work that earns its place in culture. Purpose-built for today’s complex and evolving landscape, we partner with some of the world’s largest healthcare brands to do big things by moving faster, connecting deeper, and unlocking new possibilities at the intersection of creativity, data, technology, and empathy. Guided by our purpose, Connected for Good, and fueled by a vibrant, magnetic culture—we deliver meaningful work that drives relevance, changes behavior, and creates lasting impact, always grounded in humanity, not just technology.

As part of Publicis Health and Publicis Groupe, we bring together entrepreneurial energy with the scale, stability, and depth of one of the world’s leading communications networks. Our culture attracts curious, driven people who want to make a difference and be part of something bigger. Our teams are intentionally crafted across disciplines, perspectives, and experience levels, bringing strategy, creativity, data, and technology together from the start. We believe the best ideas come from curiosity, collaboration, and healthy debate and expect people here to be thoughtful, engaged, and eager to shape what’s next.

About the Role

The Digitas Health LifeBrands Account Planning team uncovers breakthrough customer insights and helps our teams turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the SVP/Head of Planning. The ideal Vice President/Group Director candidate has at least 10 years of experience developing and applying breakthrough customer insight in a marketing, creative agency, or professional services firm, as well as exceptional thinking, communication, and influence skills, leadership, and energy. Most importantly, we seek candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.

The VP/Group Director is the customer insight “lead” for designated Digitas Health LifeBrands clients, with three primary responsibilities:

• Leveraging customer insight to help the team come up with great creative marketing ideas
• Identifying high-impact opportunities for developing breakthrough customer insight
• Creating innovative approaches for coming up with customer insight

Responsibilities

• Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make our clients’ marketing more successful and identify opportunities
• Identify key customer insights from existing client/Digitas Health LifeBrands data and translate them into relevant marketing program implications
• Apply innovative research and “listening” methodologies to create relevant, breakthrough customer insights
• Partner with cutting-edge primary researchers, internal analysis groups, and client data/research organizations to maximize their work’s customer insight and marketing program application value
• Optimize the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
• Expertly apply the Digitas Health LifeBrands BrandFit approach to marketing program development, and inspire your teams to embrace a “pull” approach to marketing
• Lead team brainstorms that efficiently produce breakthrough insight and maximize team contributions
• Build productive collaboration and enable successful teamwork
• Create demand for account planning’s contributions by demonstrating its impact
• Manage 2 mid-level planners

Qualifications

• At least 10 years’ experience working in marketing and/or strategic services organizations (e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning group)
• Qualitative research expertise and experience applying innovative qualitative research techniques
• Familiarity with interpreting and applying quantitative research
• Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
• Graduate degree is a plus (e.g., MBA, Masters)
• Familiarity with segmentation, analytics, and media research tools (e.g., MRI) is a plus
• Exceptional customer insight skills:
  • Intuitive ability to understand what makes consumers “tick”
  • Ability to discern the customer insight and “human truth” from mounds of data
  • A passion and empathy for the consumer’s perspective
  • Avid follower of how marketing is evolving to meet the needs of the ever more powerful consumer; you can tell the difference between YouTube and an inner tube
  • Ability to challenge the team to uncover “what’s in it for the customer”
• Passion for applying cutting-edge qualitative methodology to the development of insight
• Experience applying insight to marketing program development
• A knack for helping creative teams understand an insight and translate it into creative magic
• Passion for working with creative people
• Exceptional writing, communication, and influence skills
• An inspirational, compelling personality and way of working; ability to quickly gain the trust of clients and internal team members at all levels
• Excellent teamwork and leadership skills; a leader and a team builder
• Web experience (and passion!) is highly relevant
• Demonstrated ability to build demand for account planning
• Experience successfully bringing account planning to clients and teams who haven't used it before
• Ambition, accountability, and drive; you like to do things in a new way, you like convincing people of your point of view, you are driven to succeed

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes:

• Medical coverage
• Dental and vision
• Disability insurance
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

Pay

Compensation range: USD $129,485.00 - USD $186,060.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.