Vice President, Global PR & Influence - Calvin Klein
About the role
The Vice President of Global PR will play a pivotal role in shaping and executing our PR Strategy to elevate our brand perception and strengthen our relationships within the fashion industry. This will include supporting the relaunch of our collection line and runway show, as well as directing the development and implementation of public relations programs and cross-function of all PR activities for our diverse product categories.
Responsibilities
- Develop and implement comprehensive global PR strategies that align with the brand vision for Collection, with a focus on the new Creative Director and Collection line.
- Lead the creation, planning, and execution of PR initiatives that align with the company’s values and goals, overseeing coordination with licensees and PR agencies.
- Lead the strategic planning and execution of Collection and fashion shows.
- Oversee the strategic planning of influencer marketing programs to build brand advocacy and reach new audiences.
- Build and nurture senior-level relationships with top-tier media, fashion editors, influencers, and industry leaders to elevate brand visibility, credibility, and strategic positioning.
- Collaborate closely with internal teams to ensure cohesive messaging and strategic alignment across all objectives, while continuously refining workflows and processes to drive cross-departmental collaboration and operational excellence.
- Handle and facilitate press and licensee requests for press materials, serving as the key point of contact for communications strategies in all global markets for all product categories.
- Provide strategic oversight of future PR development in North America, Asia, and Europe, serving as the key point of contact for communications strategies in all global markets for all product categories.
- Oversee the ongoing reporting, tracking, monitoring, and analysis of PR initiatives and media coverage for effectiveness, driving these initiatives in relevant markets when agencies are unavailable.
- Monitor industry trends and competitor activities to identify opportunities for enhancing PR initiatives.
- Support crisis communication efforts, ensuring the company's reputation is protected and messaging is consistent during challenging situations.
Qualifications & Experience
- Minimum of 15+ years of experience in PR with a substantial focus on the fashion industry and brand management, with at least 5 years in a senior leadership role within the industry.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Master’s degree preferred.
- Proven track record of developing and executing successful global PR and brand strategies.
- Strong network of media contacts and influencers.
- Excellent communication, leadership, and interpersonal skills.
- Proven track record of relationship management at a senior level.
- Able to lead teams through times of transformation.
- Strategic thinker with a strong attention to detail that encompasses tactical execution.
- Experience managing budgets and analyzing campaign performance.
- Strong project management skills with the ability to manage multiple initiatives simultaneously and lead cross-functionally.
- Able to thrive in a fast-paced, dynamic environment.
- Self-starter with a proven ability to drive change and create impact.
- Strong written and verbal communication skills.
Skills
- Proven track record of developing and executing successful global PR and brand strategies.
- Strong network of media contacts and influencers.
- Excellent communication, leadership, and interpersonal skills.
- Proven track record of relationship management at a senior level.
- Able to lead teams through times of transformation.
- Strategic thinker with a strong attention to detail that encompasses tactical execution.
- Experience managing budgets and analyzing campaign performance.
- Strong project management skills with the ability to manage multiple initiatives simultaneously and lead cross-functionally.
- Able to thrive in a fast-paced, dynamic environment.
- Self-starter with a proven ability to drive change and create impact.
- Strong written and verbal communication skills.
Benefits
- Paid Time Off
- Flexible Working Arrangements
- Volunteer Opportunities
- Seasonal Hours
- Hybrid Working Arrangements
- Headspace Membership
- Reimbursement for Fitness Memberships and/or Digital Meditation Subscriptions
- Opportunity to Earn Up to $200 a Year in Rewards for Exercising and Participating in Healthy Activities
- Access to Care.com Services
- Associate Discount
Pay
$225,000 - $275,000 PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills.
Schedule
Fast paced creative environment. Works directly with global regions to ensure the efficient function of line selection.
Supervisory Responsibilities
- Direct: Sr. Director of PR and Influencer
- Indirect: PR Managers, PR Coordinators, PR Assistants
Budgetary Responsibilities
Works directly with the SVP, Brand Communications, and Culture on all matters involving the budget.
Decision Making
Makes critical decisions regarding our PR and Brand Experience Strategy.
Resourcefulness/Creativity
Must be able to influence and be a keen negotiator to achieve global alignment to communications strategies while understanding regional nuances. Ability to handle multiple tasks/projects with adherence to deadlines. Must be detail-oriented and find the best solutions and develop methods to improve efficiency. Must be flexible to adapt to changing trends of business and/or ad hoc projects.
Environment
Fast paced creative environment.
Internal & External Contacts
- Internal: Regional & Divisional Presidents, Regional PR & Marketing Directors, Global Integrated Marketing, Global Creative Services, Fashion Office, Design Teams, Product Team.
- External: Press, Editors, Stylists, Celebrities, Influencers, PR Agencies
Additional Compensation
- This role is bonus eligible.
- This role is equity eligible.
Your Wellbeing is Our Priority
At PVH, We Offer Competitive, Cost-effective, And Comprehensive Benefit Packages. We Strive To Provide Options When It Comes To Your Health, Finances, And Work-life Balance. This Includes Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
Paid Time Off
Paid Time Off
Flexible Working Arrangements
Flexible Working Arrangements
Volunteer Opportunities
Volunteer Opportunities
Seasonal Hours
Seasonal Hours
Hybrid Working Arrangements
Hybrid Working Arrangements
Headspace Membership
Headspace Membership
Reimbursement for Fitness Memberships and/or Digital Meditation Subscriptions
Reimbursement for Fitness Memberships and/or Digital Meditation Subscriptions
Opportunity to Earn Up to $200 a Year in Rewards for Exercising and Participating in Healthy Activities
Opportunity to Earn Up to $200 a Year in Rewards for Exercising and Participating in Healthy Activities
Access to Care.com Services
Access to Care.com Services
Associate Discount
Associate Discount
Applications will be accepted on a rolling basis until the position is filled.
About PVH
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+