Vice President, Global Partner Marketing, Mastercard Services

About the role

Mastercard Services is seeking a strategic and commercially driven Vice President, Global Partner Marketing to lead the evolution of Partner Marketing into a scalable growth engine that accelerates partner revenue across our B2B portfolio.

Responsibilities

• Develop and lead the global partner marketing strategy aligned to Services growth objectives and channel revenue targets.
• Drive partner-sourced and partner-influenced pipeline through integrated partner marketing programs, co-marketing investments, enablement initiatives, and demand generation activities.
• Build scalable partner growth frameworks across recruitment, onboarding, activation, retention, and expansion.
• Partner with teammates on the Integrated B2B Global Services Marketing team, Channel Partnerships and Sales leadership to accelerate partner productivity, co-sell effectiveness, and revenue contribution.
• Establish investment strategies that balance growth, scale, partner experience, and commercial return.
• Lead the marketing strategy and execution for the Mastercard Partner Advantage Program across partner types, tiers, and specializations.
• Create best-in-class onboarding, engagement, certification, enablement, and partner communications programs that improve activation and long-term partner success.
• Own partner-facing marketing experiences including communications, campaigns, webinars, summits, awards, advisory councils, and community engagement programs.
• Build repeatable campaigns-in-a-box, toolkits, playbooks, and lifecycle programs that can scale globally while supporting regional market needs.
• Lead a global partner marketing organization operating through a with strong alignment between global strategy and regional activation.
• Establish consistent planning, prioritization, governance, and execution processes across regions.
• Develop scalable approaches to partner recruitment, onboarding, co-marketing, account-based marketing, events, digital campaigns, and demand generation.
• Ensure global consistency while enabling regional flexibility and market-specific execution.
• Oversee partner marketing investments including co-marketing funds, demand generation programs, and partner activation initiatives.
• Establish governance, measurement, and ROI frameworks for marketing investments and partner growth programs.
• Partner with Finance, Operations, Legal, Compliance, and Systems teams to simplify program execution and improve scalability.
• Drive continuous improvement of partner-facing systems, tools, workflows, and digital experiences.
• Establish a comprehensive partner marketing measurement framework linking investments to pipeline, revenue, engagement, activation, adoption, and retention outcomes.
• Define and monitor partner marketing KPIs, dashboards, and executive reporting.
• Leverage insights and analytics to improve partner segmentation, resource allocation, investment decisions, and program performance.
• Create a culture of accountability rooted in business impact and measurable outcomes.

Qualifications

• 15+ years of B2B marketing, channel marketing, partner marketing, alliance marketing, or ecosystem marketing experience.
• Proven experience building and scaling partner or channel marketing organizations that drive measurable revenue growth.
• Demonstrated success developing partner programs, partner lifecycle strategies, co-marketing motions, demand generation programs, and partner enablement initiatives.
• Experience managing global teams and leading through highly matrixed organizations.
• Strong understanding of channel, reseller, referral, technology partner, alliance, ecosystem, and co-sell business models.
• Deep expertise in pipeline generation, revenue attribution, investment management, performance measurement, and ROI analysis.
• Strong executive presence, communication, influencing, and stakeholder management skills.

Skills

• Preferred Experience leading channel or partner marketing in both high-growth startup or scale-up environments and large global enterprises.
• Experience supporting SaaS, cybersecurity, fintech, payments, data, analytics, AI, cloud, consulting, or enterprise technology businesses.
• Experience with partner ecosystem platforms, PRM systems, Salesforce, account mapping solutions, partner portals, MDF/CMF programs, and digital partner engagement models.
• Demonstrated success building partner-led growth motions that deliver measurable pipeline and revenue impact.

Benefits

• Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• Flexible spending account and health savings account
• Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• Deferred compensation for eligible roles
• Fitness reimbursement or on-site fitness facilities
• Eligibility for tuition reimbursement