Vice President, Global Partner Marketing, Mastercard Services

Purchase, United States

About the Role

You will lead the global partner marketing strategy for a B2B portfolio and scale partner recruitment, onboarding, activation, retention, and expansion programs. You will manage partner marketing investments, campaigns, communications, measurement, and a global team while driving pipeline and revenue growth.

Requirements

• 15+ years of B2B marketing, channel marketing, partner marketing, alliance marketing, or ecosystem marketing experience
• Experience building and scaling partner or channel marketing organizations
• Experience developing partner programs, lifecycle strategies, co-marketing motions, demand generation programs, and enablement initiatives
• Experience managing global teams in highly matrixed organizations
• Understanding of channel, reseller, referral, technology partner, alliance, ecosystem, and co-sell business models
• Expertise in pipeline generation, revenue attribution, investment management, performance measurement, and ROI analysis
• Strong executive presence, communication, influencing, and stakeholder management skills

Responsibilities

• Develop and lead the global partner marketing strategy
• Drive partner-sourced and partner-influenced pipeline
• Build scalable partner growth frameworks
• Accelerate partner productivity and co-sell effectiveness
• Establish partner marketing investment strategies
• Lead marketing execution for the Mastercard Partner Advantage Program
• Create onboarding, engagement, certification, enablement, and communications programs
• Own partner-facing campaigns, webinars, summits, awards, advisory councils, and community programs
• Build scalable campaigns, toolkits, playbooks, and lifecycle programs
• Establish planning and governance processes across regions
• Oversee co-marketing funds and demand generation programs
• Establish measurement and ROI frameworks
• Define partner marketing KPIs, dashboards, and executive reporting
• Lead and develop a global partner marketing team

Benefits

• Medical insurance
• Prescription drug insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Flexible spending account
• Health savings account
• 16 weeks of new parent leave
• Up to 20 days of bereavement leave
• 80 hours of Paid Sick and Safe Time
• 25 days of vacation time
• 5 personal days
• 10 annual paid U.S. observed holidays
• 401k with company match
• Deferred compensation for eligible roles
• Fitness reimbursement or on-site fitness facilities
• Tuition reimbursement