Vice President, Global Growth Marketing

Quantum Metric’s number one objective is happy people and a diverse, inclusive culture. We empower our team to become the best version of themselves through coaching and training programs that accelerate careers in any direction. As a remote-first company, we prioritize building an engaged, diverse, and fun workplace with regular company-wide events, seasonal challenges, and local outings. Our Employee Resource Groups provide spaces to discuss topics impacting us both inside and outside of work, including navigating SaaS as a first-time parent, overcoming barriers faced by underrepresented groups, and more. You’ll work with globally recognized brands and build lasting relationships while upholding our values of passion, persistence, and integrity.

About the Role

The VP of Growth Marketing leads the strategy and execution of Quantum Metric’s global demand generation engine, owning the systems, programs, and teams responsible for generating and accelerating pipeline across enterprise accounts. This role sits at the center of the go-to-market motion, partnering closely with Sales, Product Marketing, Customer Success, and Revenue Operations to translate company strategy into scalable growth programs. The VP will lead a multi-disciplinary team responsible for campaign strategy, digital marketing, field marketing, website and conversion optimization, marketing operations, and analytics to deliver predictable, measurable pipeline growth. This leader will also play a critical role in building the company’s market presence and establishing Quantum Metric as a category leader in digital analytics.

What Success Looks Like In Year 1

• Optimize and grow a predictable pipeline generation engine across digital, events, and account-based programs
• Increase marketing influence across early-stage opportunities and accelerate deal velocity
• Strengthen alignment between Marketing and Sales through shared revenue accountability
• Scale a high-performing growth marketing team capable of supporting the company’s next phase of growth

Responsibilities

• Own pipeline generation strategy
  • Lead the company’s global marketing pipeline generation strategy across digital, campaigns, field, ABM, and outbound channels
  • Identify opportunities to accelerate deal velocity through targeted marketing engagement across the funnel
  • Partner with Sales leadership to align marketing investment with revenue priorities and account strategy
• Lead the Growth Marketing function
  • Manage and develop a high-performing team across: Integrated Campaigns, Digital Marketing, Events & Field Marketing, Website & Conversion Optimization, Marketing Operations, and Marketing Analytics
  • Establish clear performance frameworks, operational rigor, and accountability across the organization
  • Foster a culture of experimentation, measurement, and continuous improvement
• Drive digital demand and market presence
  • Own the company’s digital demand engine including paid media, organic search, AI search, and website performance
  • Lead the evolution of the company’s website into a high-performing demand capture and conversion platform as well as an enterprise research hub
  • Drive thought leadership and digital presence that establishes Quantum Metric as the leader in digital analytics
• Scale data-driven marketing
  • Establish rigorous measurement frameworks connecting marketing investment to pipeline and revenue impact
  • Partner with Revenue Operations to ensure accurate attribution, funnel visibility, and forecasting alignment
• Accelerate enterprise revenue
  • Develop programs that drive engagement within target accounts and accelerate deal progression
  • Build integrated marketing plays that combine digital, events, and account-based engagement
  • Partner with Customer Success and GTM teams to drive expansion and adoption across existing customers
• Budget and business planning
  • Own the annual and quarterly marketing budget planning process, ensuring investments align with company growth targets and revenue objectives
  • Partner closely with Finance and executive leadership to develop marketing forecasts tied to pipeline generation and revenue outcomes
  • Manage ongoing budget reconciliation, ensuring accurate tracking of marketing investments and performance across programs and channels
  • Continuously optimize marketing investment allocation across programs, channels, and geographies to maximize business impact

Requirements

• Leadership
  • 10+ years of B2B marketing experience with at least 5+ years leading growth or demand generation teams in a high-growth SaaS environment
  • Proven experience coaching and scaling high-performing marketing organizations responsible for global pipeline generation
  • Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Customer Success, and Revenue Operations
  • Track record of developing and mentoring marketing leaders while building strong, accountable teams
  • Experience operating as a senior marketing leader influencing executive-level strategy and company growth initiatives
• Pipeline generation and enterprise GTM
  • Deep experience designing and executing demand generation strategies for complex enterprise sales cycles
  • Proven ability to generate and accelerate pipeline across large target accounts through integrated marketing programs
  • Strong understanding of enterprise account-based marketing strategies and how to operationalize them at scale
  • Demonstrated success increasing marketing’s influence across early and mid-stage pipeline
• Digital marketing and demand capture
  • Expertise across modern digital demand generation channels including: Paid search and paid social, SEO and AI search, Content-led demand generation, Conversion optimization, Website experience and personalization
  • Strong understanding of how digital signals and behavioral data inform account engagement strategies
• Marketing operations and analytics
  • Deep understanding of marketing operations and the systems required to scale revenue marketing
  • Familiarity with modern marketing technology stacks including Salesforce, Hubspot, Qualified, Clay, Tableau (experience with Quantum Metric a plus)
  • Strong analytical mindset with the ability to translate complex data into clear strategic decisions
  • Experience implementing measurement frameworks that balance attribution, pipeline analysis, and account engagement insights
• Personal attributes
  • Highly strategic with a strong bias toward execution and measurable impact
  • Data-driven decision maker with strong business and financial acumen
  • Collaborative leader who builds strong partnerships across the organization
  • Comfortable navigating ambiguity while driving clarity and direction for teams
  • Strong communicator capable of influencing stakeholders at all levels of the organization

Pay

$187,000 - $220,000 a year (Bonus Eligible)

Benefits

• Group benefits
  • Medical, Dental, Vision Insurance (99% Medical base plan paid by the Company)
  • FSA, DCFSA, and HSA accounts
  • Employee Assistance Programs (EAP)
  • Telehealth options
  • Voluntary Life & AD&D, STD, LTD, Critical Illness, and Accident insurance
  • Wellness Perks - discounts on a top-rated fitness app and Healthy Rewards program
  • Discounts on Pet Insurance
• Retirement and equity
  • 401k (with employer match)
  • Options / Equity
• Time off
  • 13 company holidays
  • Unlimited Paid Time Off
  • Sick leave
  • Parental/Adoption Leave
  • RECHARGE PROGRAM (after 3 years, disconnect for 3 weeks, no email/slack)
• Work setup and stipends
  • One-time stipend for work-at-home employees
  • Monthly business expense stipend
  • Flexible work environments
  • MacBook and awesome swag delivered to your door
• Professional development and perks
  • Promotional opportunities
  • Rewards and recognition programs
  • Robust onboarding and training program
  • Employee Discount Program (Perks at Work)
  • Employee Referral Program
  • Lead Referral Program
• Encouraging and collaborative culture