Vice President, Global Business Insights & Analytics
About Us
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. For over 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe, and Latin America through our company-operated retail stores, websites, and a variety of retail partners.
Job Description
We are seeking a senior, highly strategic VP of Global Business Insights & Analytics to serve as the single source of truth and strategic analytics partner for the Global Marketing & Ecommerce organization. This role is critical in enabling data-driven decision-making across brand, portfolio, and investment strategies, with direct impact on commercial performance and long-term brand equity. Reporting to the Global Head of Marketing & Ecommerce, this role is responsible for defining and governing the global measurement ecosystem across Marketing and Ecommerce, including Marketing Mix Modeling (MMM), A&P portfolio guidance, POS and market share reporting, executive-level SSOT reporting, syndicated data partnerships, and custom research methodologies. The role will ensure global consistency, methodological rigor, and executive-ready insights while enabling regions and markets to act with confidence and speed. As a senior leader, this role balances strategic advisory responsibilities with strong operational ownership — translating complex data into clear recommendations, shaping investment priorities, and embedding analytics into everyday marketing and ecommerce decision-making. Final authority on data, measurement standards, MMM interpretation, and performance truth. This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.
Qualifications
- Bachelor's degree in Analytics, Economics, Business, Marketing, or related field; advanced degree preferred.
- 12+ years of progressive experience in business intelligence, analytics, or insights roles, ideally within global or matrixed organization.
- Deep expertise in Marketing Mix Modeling, A&P optimization, and marketing effectiveness measurement.
- Strong experience with POS, market share, and brand health data across multiple regions and channels.
- Proven ability to build and govern single source of truth reporting at an enterprise level.
- Executive level experience translating complex analytics into clear strategic recommendations.
- Demonstrated success managing external analytics and research partners.
- Strategic, structured thinker with strong financial and commercial acumen.
- Credible executive presence with the ability to influence senior stakeholders, without direct control.
- Comfortable operating in complexity and ambiguity.
- Strong storytelling skills, able to turn data into decisions.
- Collaborative leader who balances global rigor with regional flexibility.
- Experience in consumer goods, retail, lifestyle, or omnichannel business strongly preferred.