Vice President/General Manager

About the role

Nexstar Media, Inc., America’s largest local broadcasting company, is seeking an experienced and dynamic Vice President & General Manager to lead WWLP (NBC/CW) in Springfield, Massachusetts (DMA #115), as well as all digital, mobile, and social assets associated with the station.

Responsibilities

• Utilize proven skillsets and extensive experience in leading broadcast operational teams with sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development.
• Develop and drive locally originated content for multiple platforms (OTT, linear, web, social), increase audience engagement, and expand overall reach.
• Promote a winning culture of teamwork within all station departments and maintain a focus on operational efficiencies and growth in programming performance and new local revenue generation.
• Lead the station in serving Western Massachusetts and parts of northern Connecticut, delivering trusted local news, weather, and community-focused content to viewers across the Pioneer Valley.
• Ensure the station's commitment to the communities it serves, including partnerships with local organizations, support of charitable initiatives, and hosting outreach efforts.

Requirements

• A minimum of five years of leadership experience at a commercial broadcast television station with accompanying digital assets.
• A seasoned and knowledgeable professional with a proven track record of managing high-performing sales and news teams.
• An effective collaborator with department heads and staff members, promoting teamwork within all areas of station operations.
• The ability to engage local community leaders and develop long-term relationships with key station clients.

Qualifications

The ideal candidate will possess a strong background in developing locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing overall reach. They should also have a proven track record of managing high-performing sales and news teams, and a verified understanding of local outreach and community involvement.

Skills

• Strategic vision and focused execution.
• Experienced in leading broadcast operational teams with sales-driven organizations.
• Strong understanding of advanced digital ad solutions and new business development.
• Effective collaboration with department heads and staff members.
• Engagement with local community leaders and development of long-term relationships.

Benefits

Springfield, Massachusetts offers the perfect balance of professional opportunity and quality of life. Located in the scenic Pioneer Valley along the Connecticut River, Springfield combines the energy of a growing economic hub with the charm and affordability of a smaller city. The area is home to a diverse mix of industries, including healthcare, education, finance, and advanced manufacturing. Residents enjoy easy access to cultural attractions like museums, theaters, and historic sites, along with outdoor recreation in nearby parks, mountains, and trails. With a lower cost of living than major metropolitan areas and a convenient location between Boston and New York City, Springfield is an attractive destination.

Pay

Compensation and benefits are competitive and commensurate with experience.

Schedule

The schedule is flexible and designed to accommodate the needs of the role and the employee.

Contact

If you are interested in joining the executive ranks of Nexstar Media Inc, and making an impact in Springfield, Massachusetts, you are encouraged to apply online at www.nexstar.tv/careers.

SCAM ALERT: Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv. Site