Vice President & General Manager

About the role

Nexstar Media, Inc., America’s largest local broadcasting company, is seeking a highly motivated Vice President/General Manager to lead WIAT (CBS) in Birmingham, Alabama (DMA #45), as well as all digital, mobile, and social assets associated with the station. The GM will also serve as the station’s Director of Sales.

Responsibilities

• Utilize proven skillsets and extensive experience in leading broadcast operational teams with sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development.
• Develop and drive locally originated content for multiple platforms (OTT, linear, web, social), increase audience engagement, and enhance overall reach.
• Promote a winning culture of teamwork within all station departments and maintain a focus on operational efficiencies and growth in programming performance and new local revenue generation.

Requirements

• A minimum of five years of leadership experience at a commercial broadcast television station with accompanying digital assets.
• A seasoned and knowledgeable professional with a strong background in local broadcasting and digital service to the community.
• An exemplary strategic vision, focused execution, and a verified understanding of local outreach and community involvement.
• A deep experience driving new business development, managing inventory, rates, political sales processes, and revenue forecasting.
• A proven track record of managing high-performing sales and news teams, and effective collaboration with department heads and staff members to promote teamwork within all areas of station operations.
• The ability to engage local community leaders and develop long-term relationships with key station clients.

Qualifications

The ideal candidate should have a bachelor's degree in journalism, communications, business administration, or a related field, and a minimum of five years of relevant experience in broadcast management, sales, and content creation.

Skills

• Strategic planning and execution
• New business development
• Inventory and rate management
• Political sales processes
• Revenue forecasting
• Collaboration and teamwork
• Community outreach and engagement

Benefits

Birmingham is a growing metro that offers a vibrant downtown, strong healthcare and university presence, and a nationally recognized food scene. The city boasts a lower cost of living, short commutes, and a welcoming culture, making it an appealing place to build both a career and a balanced lifestyle.

Pay

The salary range for this position is $120,000 - $180,000 annually, depending on experience and qualifications.

Schedule

The position is full-time and based in Birmingham, Alabama.