Vice President For Enrollment Management

About the role

Averett University, with approximately 1,000 students (750 traditional and 250 online), offers associate and bachelor’s degree programs, notable for its Flight School, Bachelor of Science in Aerospace Management, and Equestrian Studies, and competes in NCAA Division III athletics. Located in Danville, Virginia, the university provides a close-knit community within a small-city setting. The Vice President for Enrollment Management (VPEM) reports directly to President Dr. Tatia Daniels Granger and leads the offices of Admission and Financial Aid, Averett Online, and Averett Central, a developing one-stop center for prospective and current students. The role encompasses recruitment and enrollment of both traditional and online students, evaluating and developing Averett Central, strengthening student experience, aligning enrollment services, growing traditional undergraduate enrollment, and expanding online offerings.

Responsibilities

• Lead recruitment and enrollment strategies for both traditional, in‑person and online student populations.
• Provide leadership for the offices of Admission and Financial Aid, Averett Online, and Averett Central.
• Evaluate and further develop Averett Central to strengthen its functionality and effectiveness as a one‑stop center for prospective and current students.
• Create greater alignment across enrollment services to strengthen the overall student experience.
• Develop innovative, outside‑the‑box strategies to drive traditional undergraduate enrollment growth.
• Lead efforts to expand Averett’s online student offerings and enrollment.
• Serve as a member of the university’s senior leadership team and partner with the President during an important period of transition in higher education.

Requirements

• Bachelor’s degree required; master’s degree encouraged.
• Minimum of five‑seven years of professional experience in higher education.
• Minimum of three years of experience in a director‑level role, or higher.
• Demonstrated experience using innovative, outside‑the‑box strategies to generate increased university enrollment.

Skills

• Strategic and entrepreneurial enrollment leadership.
• Innovative approach to student recruitment and enrollment growth.
• Ability to lead across traditional and online enrollment environments.
• Cross‑functional leadership and collaboration.
• Student‑centered approach to enrollment services.
• Ability to evaluate and strengthen enrollment operations and service delivery.
• Agility and adaptability within a changing higher education environment.