Vice President, Event Strategy and Management

About the role

The Vice President, Event Strategy & Management will lead Vizient’s enterprise-wide event strategy as a core driver of growth, client retention & satisfaction, and brand differentiation. This executive will transform events from primarily programmatic engagements into measurable enterprise experiences that deepen relationships with hospital leaders, influence pipeline, and strengthen long-term client value. This role reports to the SVP, Enterprise Marketing and works in close partnership with sales, client networks, business units, and executive leadership.

Responsibilities

• Define and lead Vizient’s enterprise-wide event strategy aligned to growth, retention, and brand objectives.
• Create event marketing initiatives and outlines, including agendas, themes, and programming that reflect market trends and company growth objectives.
• Rationalize and prioritize the event portfolio (flagship conferences, C-suite forums, regional events, internal meetings, virtual experiences) based on clear commercial purpose.
• Partner with Marketing, Sales, and Research to align themes, speakers, and client experience to strategic objectives.
• Serve as the operational lead for all aspects of event planning, including content development, registration, meeting schedules, onsite logistics, vendor management, technology platforms, and post-event deliverables.
• Oversee and manage collaboration with internal partners and all event vendors, including event logistics partners, A/V, hospitality, transportation, and registration platforms.
• Ensure all event participants receive a consistent, high-touch, white-glove level of service at every interaction.
• Design differentiated, high-value experiences for hospital CEOs, CFOs, COOs, CMOs, and clinical leaders.
• Elevate Vizient’s executive presence through cohesive event journey design from invitation, programming, on-site engagement, and post-event follow-up.
• Ensure consistency in brand, messaging, and experience across all enterprise touchpoints.
• Drive continuous improvement in event processes, workflows, communication, and internal records.
• Build frameworks for event ROI measurement, including post-event analysis, attendance metrics, investor engagement, and broker-vote impact.
• Oversee event data, CRM inputs, and internal reporting in partnership with the internal data management team.
• Establish clear governance, operating rhythms, SLAs, and budget accountability across partners.
• Define clear KPIs tied to pipeline influence, retention, engagement, NPS, and cost efficiency.
• Deliver executive-level dashboards and post-event analyses demonstrating measurable business impact.
• Manage internal planning cycles, forecasting accuracy, and budget transparency.
• Ensure risk management, compliance, and operational excellence standards are consistently met.
• Lead and develop a high-performing event strategy team focused on accountability and results.
• Operate effectively in a matrixed environment with executive visibility and enterprise impact.
• Serve as a trusted advisor to senior leaders on how events can accelerate strategic priorities.

Requirements

• 10+ years of experience in event strategy, management, and logistics for corporate events.
• Bachelor’s degree preferred.
• Proven ability to lead, mentor, and build high-performing teams, and to influence cross-functional groups to achieve organizational goals.
• Exceptional communication and interpersonal skills, with the ability to engage and align stakeholders at all levels.

Pay

The current salary range for this role is $156,500.00 to $290,100.00. This position is also incentive eligible.

Benefits

Vizient offers a comprehensive benefits plan. View benefits here.