Vice President ECommerce

What you will bring

• 10+ years of ecommerce leadership experience, including back-end and front-end responsibilities, with a proven track record of delivering results.
• Bachelor's degree in Marketing, Business Administration, or a related field required. MBA preferred.
• Experience with Salesforce platform/systems, Adobe, GA4, Bloomreach.
• Prior responsibility for site revenue/P&L.
• Strong commercial mindset.
• Understands the importance of the site in building the brand; can balance the art and science of site merchandising and performance optimization.
• Uses data to drive decision making; tracks, analyzes, and manages big data and site metrics; makes data-driven decisions to improve site performance.
• Strong leadership of people and managing to executive team.
• Ability to manage teams within roles such as Visual Web Merchandising Specialist, Web Data Manager, SEO Specialist, eCommerce Digital Merchant, DAM Librarian, Email Marketing Manager.
• Compassionate leader that will build consensus and collaboration.
• Ability to thrive in a fast-paced, dynamic environment.

How success is defined

• Develop and execute on a differentiated vision and strategy for Visual Comfort & Co. to rapidly achieve multi-fold growth in the main ecommerce KPI’s (revenue, traffic, orders, AOV, customers, contribution margin) across online customer segments (Consumer, Trade and Wholesale) while upholding brand standards and profitability objectives.
• Own the digital commerce roadmap and end-to-end customer experience, partnering with Marketing, Creative, IT, and Product Teams to deliver exceptional digital experiences, differentiated merchandising, and profitable growth.
• Lead SEO, CRO, experimentation, personalization, and emerging AI capabilities to improve customer engagement, search visibility, site merchandising, and digital performance.
• Lead cross-functional digital initiatives while evaluating emerging technologies, customer insights, and market trends to continuously improve the customer experience and strengthen the VCC competitive advantage.
• Serve as a key member of the Marketing Leadership Team, regularly presenting ecommerce performance, initiatives, investment recommendations, and customer insights to executive leadership.
• Build, lead, and develop a high-performing ecommerce organization focused on innovation, accountability, and continuous improvement.