Vice President, Direct Marketing

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation within the Education, Government & Non-Profit space. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a mission-driven environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Lead Direct Marketing strategies to grow the donor base and ensure sustainable revenue growth
• Oversee direct marketing portfolio including multiple channels for donor engagement
• Develop long-term growth plans for direct marketing with international expansion
• Act as a strategic partner for the Resource Development team enhancing audience-centric fundraising
• Promote an inclusive environment motivating a diverse team for continuous improvement
• Collaborate with cross-functional leaders to align goals and optimize resources

Qualifications

• 10+ years in direct response fundraising or marketing leadership
• Experience managing multi-channel fundraising initiatives
• Proven track record with $50M+ revenue generation programs
• Familiarity with nonprofit fundraising and marketing
• Strong experience in digital transformation and automation solutions

Pay

$191,000 – $262,625 annually

Benefits

• Hybrid work option with mandatory office days
• Comprehensive health insurance options
• Retirement plan contributions
• Vacation and sick leave
• Personal days off
• Life insurance options